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SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO

SEO for Nonprofits: 5 Best Practices for Charities to Improve SEO

More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.

More and more charities and nonprofits rely on search engine optimization (SEO) to assist their fundraising efforts. By optimizing your site and marketing practices you can drive up your rankings on search engine results pages (SERPs), getting more charity and nonprofit site traffic that can be converted into paid donors or volunteers, and helping to get out charitable awareness messages.Read MoreSEO, How ToSEMrush blog

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7 reasons you should buy Yoast SEO Premium today!

With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the time to invest in Yoast SEO Premium. At 30% off, that’s a small investment for a big future for your site or business! So, here a number of reasons to buy Yoast SEO Premium today.

While Yoast SEO is awesome, Premium is the real deal

For more than a decade, Yoast SEO has provided small businesses, bloggers, marketeers, online and offline stores with almost everything they need to compete in the search results. Over the years, we made the plugin better and better — following feedback from users, through thorough research and insights from insiders at the search engines. In 2020, Yoast SEO is run by team of passionate SEO experts and built by very talented developers.

While the free version of Yoast SEO gives you a lot of tools to help you do well in the search results, Yoast SEO Premium makes many tasks much easier. It saves precious time that you can invest in other ways. Yoast SEO Premium also gives you additional tools, like, for instance, the internal linking suggestions or the redirect manager. You can use both these tools to build an impressive site structure. All of this helps make your site a great fit for users and search engines alike.

Yoast SEO Premium is a wise investment, even more so in the coming year. The Coronavirus pandemic of 2020 pushed more and more businesses online. In 2021, this is most likely to continue so you need to do everything you can to make your business stand out!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $89 USD $62.30 USD (ex VAT) for 1 site

1: Yoast SEO Premium is a huge time-saver

One of the most important things you need to remember about SEO is that it is never done. There’s always more to do, better content to write or fixes to make. Luckily, there’s a WordPress SEO plugin that’s glad to be of assistance. As you might know, Yoast SEO is not a set-it-and-forget-it kind of tool. You need to work with it, whether it’s improving your content or building your site structure. In the free version, you still need to do much of the work yourself. Yoast SEO Premium comes with a number tools that turn out to be a huge time-saver.

2: Makes doing site maintenance easier

If working on your site is turning into a day job, you might need some help! Yoast SEO Premium makes site maintenance easier. One of the tools that helps you working on your pages is the redirect manager. Whenever you make changes to pages or URLs, this tool makes sure to add a redirect for you. All you have to do is say where the new URL needs to lead. With the redirect manager, you can also fix your 404 errors in no time. No developer necessary!

3: Helpful tools to build a great site structure

Building a solid site structure is one of the quick routes to success. Making your content easily accessible to users and search engines helps them both to make sense of your site. Yoast SEO Premium comes with a number of tools that help you build relevant links that can build a solid foundation for your site structure. With the internal linking suggestions, you’ll automatically get relevant content suggested for you while you’re writing your new content. No need to remember all those posts are pages!

4: An advanced language analysis that makes writing more natural

Yoast SEO is famous for the SEO and readability analyses — a.k.a. the green bullets. The feedback these analysis give you, help you produce a great piece of content that adheres to a range of SEO best practices. This works splendidly, but Yoast SEO Premium makes this process a lot more natural and flexible. Premium has a super smart feature called word forms support. This innovative language analysis not only looks at the exact match of the focus keyphrase you enter — but also all grammatical forms of that word. The words don’t even have to be in the same order.

Using the Premium analysis is a lot more fun, because it is intelligent and flexible. It is available in thirteen languages with more languages underway. The Premium analysis helps you focus more on writing high-quality content instead of satisfying those green bullets. But there’s more to satisfy the avid SEO copywriter, see number five!

5: Use synonyms and related keyphrases in your text to make it richer

In the free version of Yoast SEO, you can only add a single focus keyphrase. The plugin uses this to help you optimize your post. Yoast SEO Premium has more tricks up its sleeve — making it a much smarter solution. What that is? Well, you can add a number of synonyms and related keyphrases to your post. By using these, you can make your content come alive. The Premium analysis makes sure that you use these synonyms and related keyphrases correctly in your post. Awesome, right?

6: Optimize your posts before sending them to social media

One of the most popular tools in Yoast SEO Premium is the social preview feature. These previews let you see how your post would look when shared on social media platforms like Twitter or Facebook. This makes it much easier to fine-tune their appearance to ensure that the posts reach their full potential on social media!

7: 24/7 access to our world-class support team

What if you run into issues with the plugin? It would be good if you could contact a real person to help you figure out what the problem is. Luckily, if you sign up for Yoast SEO Premium you get just that: premium support. Our helpful support staff is available around the clock to get you up and running in no time.

Plus, an incredible bonus: free access to Yoast SEO academy included!

Every Yoast SEO Premium subscription comes with complementary access to Yoast SEO academy. This is a big deal. We don’t just provide you with the number one WordPress plugin to help you do well in search engines — we also supply many hours of instructional material. If you sign up for Yoast SEO Premium, you get access to over 15 SEO courses! Learn about Yoast SEO, SEO copywriting, keyword research, structured data and many other topics related to SEO!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $89 USD $62.30 USD (ex VAT) for 1 site

Invest in Yoast SEO Premium: it pays off!

You see, there are multiple good reasons to get a Yoast SEO Premium subscription this Black Friday weekend. A Premium subscription gives you access to incredible tools that make working on your site easier and more fun. Plus, you’ll get unrestricted access to Yoast SEO academy for hundreds of hours of SEO training. And, of course, you get to contact our support team if you should ever run into a problem.

And you can get all this at 30% off this Black Friday/Cyber Monday weekend. Invest in your success!

Need a recap? Check out the video below:

The post 7 reasons you should buy Yoast SEO Premium today! appeared first on Yoast.

With the Black Friday/Cyber Monday weekend in full swing, we thought it’d be good to remind you of one of the best deals you can get right now. If you truly value your website and you want to make it sing — now is the time to invest in Yoast SEO Premium. At 30% off,
The post 7 reasons you should buy Yoast SEO Premium today! appeared first on Yoast.Read MoreYoast SEO, Yoast SEO Premium

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An In-Depth Guide to App Store Optimization (ASO)

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.Read MoreHow To, Tips, SEOSEMrush blog

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Image Link Building — Best of Whiteboard Friday

Posted by BritneyMuller

Last week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building.

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! 

Image Link Building

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets

So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse into that information. Moz’s OSE, Open Site Explorer, will show you top pages. SEMrush has a top page report. SimilarWeb has a popular page report. You can dig into all that information there, really interesting stuff.

II. Old popular images – update!

You can also start to dig into old, popular images and then update them. So what are old popular images within your space that you could have an opportunity to revamp and update? A really neat way to sort of dig into some of that is BuzzSumo’s infographics filter, and then you would insert the topic. You enter the industry or the topic you’re trying to address and then search by the infographics to see if you can come across anything.

III. Transform popular content into images

You can also just transform popular content into images, and I think there is so much opportunity in doing that for new statistics reports, new data that comes out. There are tons of great opportunities to transform those into multiple images and leverage that across different platforms for link building.

IV. Influencers

Again, just understanding who those influencers are.

Do your keyword research

So, from here, we’re going to dive into the keyword research part of this whole puzzle, and this is really understanding the intent behind people searching about the topic or the product or whatever it might be. Something you can do is evaluate keywords with link intent. This is a brilliant concept I heard about a couple weeks back from Dan Shure’s podcast. Thank you, Dan. Essentially it’s the idea that keywords with statistics or facts after the keyword have link intent baked into the search query. It’s brilliant. Those individuals are searching for something to reference, to maybe link to, to include in a presentation or an article or whatever that might be. It has this basic link intent.

Another thing you want to evaluate is just anything around images. Do any of your keywords and pictures or photos, etc. have good search volume with some opportunities? What does that search result currently look like? You have to evaluate what’s currently ranking to understand what’s working and what’s not. I used to say at my old agency I didn’t want anyone writing any piece of content until they had read all of the 10 search results for that keyword or that phrase we were targeting. Why would you do that until you have a full understanding of how that looks currently and how we can make something way better?

Rand had also mentioned this really cool tip on if you find some keywords, it’s good to evaluate whether or not the image carousel shows up for those searches, because if it does, that’s a little glimpse into the searcher intent that leads to images. That’s a good sign that you’re on the right track to really optimize for a certain image. It’s something to keep in mind.

Provide value

So, from here, we’re going to move up to providing value. Now we’re in the brainstorming stage. Hopefully, you’ve gotten some ideas, you know where you want to link from, and you need to provide value in some way. It could be a…

I. Reference/bookmark Maybe something that people would bookmark, that always works.

II. Perspective is a really interesting one. So some of the most beautiful data visualizations do this extremely well, where they can simplify a confusing concept or a lot of data. It’s a great way to leverage images and graphics.

III. Printouts still work really well. Moz has the SEO Dev Cheat Sheet that I have seen printed all over at different agencies, and that’s really neat to see it adding value directly.

IV. Curate images. We see this a lot with different articles. Maybe the top 25 to 50 images from this tradeshow or this event or whatever it might be, that’s a great way to leverage link building and kind of getting people fired up about a curated piece of content.

Gregory Ciotti — I don’t know if I’m saying that right — has an incredible article I suggest you all read called “Why a Visual Really Is Worth a Thousand Words,” and he mentions don’t be afraid to get obvious. I love that, because I think all too often we tend to overthink images and executing things in general. Why not just state the obvious and see how it goes? He’s got great examples.

Optimize

So, from here, we are going to move into optimization. If any of you need a brush-up on image optimization, I highly suggest you check out Rand’s Whiteboard Friday on image SEO. It covers everything. But some of the basics are your…

Title

You want to make sure that the title of the image has your keyword and explains what it is that you’re trying to convey.

Alt text

This was first and foremost designed for the visually impaired, so you need to be mindful of visually impaired screen readers that will read this to people to explain what the image actually is. So first and foremost, you just need to be helpful and provide information in a descriptive way to describe that image.

Compression

Compression is huge. Page speed is so big right now. I hear about it all the time. I know you guys do too. But one of the easiest ways to help page speed is to compress those huge images. There’s a ton of great free tools out there, like Optimizilla, where you can bulk upload a bunch of large images and then bulk download. It makes it super easy. There are also some desktop programs, if you’re doing this kind of stuff all the time, that will automatically compress images you download or save. That might be worth looking into if you do this a lot.
You want to host the image. You want it to live on your domain. You want to house that. You can leverage it on other platforms, but you want sort of that original to be on your site.

SRCSET

Source set attribute is getting a little technical. It’s super interesting, and it’s basically this really incredible image attribute that allows you to set the minimum browser size and the image you would prefer to show up for different sizes. So you can not only have different images show up for different devices in different sizes, but you can also revamp them. You can revamp the same image and serve it better for a mobile user versus a tablet, etc. Jon Henshaw has some of the greatest stuff on source set. Highly suggest you look at some of his articles. He’s doing really cool things with it. Check that out.

Promotion

So, from here, you want to promote your images. You obviously want to share it on popular platforms. You want to reach back out to some of these things that you might have into earlier. If you updated a piece of content, make them aware of that. Or if you transformed a really popular piece of content into some visuals, you might want to share that with the person who is sharing that piece of content. You want to start to tap into that previous research with your promotion.

Inform the influencers

Ask people to share it. There is nothing wrong with just asking your network of people to share something you’ve worked really hard on, and hopefully, vice versa, that can work in return and you’re not afraid to share something a connection of yours has that they worked really hard on.

Monitor the image SERPs

From here, you need to monitor. One of the best ways to do this is Google reverse image search. So if you go to Google and you click the images tab, there’s that little camera icon that you can click on and upload images to see where else they live on the web. This is a great way to figure out who is using your image, where it’s being held, are you getting a backlink or are you not. You want to keep an eye on all of that stuff.

Two other tools to do this, that I’ve heard about, are Image Raider and TinEye. But I have not had great experience with either of these. I would love to hear your comments below if maybe you have.

Reverse image search with Google works the best for me. This is also an awesome opportunity for someone to get on the market and create a Google alert for images. I don’t think anyone is actually doing that right now. If you know someone that is, please let me know down below in the comments. But it could be a cool business opportunity, right? I don’t know.

So for monitoring, let’s say you find your image is being used on different websites. Now you need to do some basic outreach to get that link. You want to request that link for using your image.

This is just a super basic template that I came up with. You can use it. You can change it, do whatever you want. But it’s just:

Hi, [first name].
Thank you so much for including our image in your article. Great piece. Just wondering if you could link to us.com as the source.
Thanks,
Britney

Something like that. Something short, to the point. If you can make it more personalized, please do so. I can’t stress that enough. People will take you way more seriously if you have some nugget of personal information or connection that you can make.

From there, you just sort of stay in this loop. After you go through this process, you need to continue to promote your content and continue to monitor and do outreach and push that to maximize your link building efforts.
So I hope you enjoyed this. I look forward to hearing all of your comments and thoughts down below in the comments. I look forward to seeing you all later. Thanks for joining us on this edition of Whiteboard Friday. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

Posted by BritneyMullerLast week, we took you into the future with SEO expert Britney Muller to explore link prospecting in 2021. This week, we’re going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building.
Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. Let’s dive in! 

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets
So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse into that information. Moz’s OSE, Open Site Explorer, will show you top pages. SEMrush has a top page report. SimilarWeb has a popular page report. You can dig into all that information there, really interesting stuff.

II. Old popular images – update!

You can also start to dig into old, popular images and then update them. So what are old popular images within your space that you could have an opportunity to revamp and update? A really neat way to sort of dig into some of that is BuzzSumo’s infographics filter, and then you would insert the topic. You enter the industry or the topic you’re trying to address and then search by the infographics to see if you can come across anything.

III. Transform popular content into images
You can also just transform popular content into images, and I think there is so much opportunity in doing that for new statistics reports, new data that comes out. There are tons of great opportunities to transform those into multiple images and leverage that across different platforms for link building.
IV. Influencers

Again, just understanding who those influencers are.

Do your keyword research
So, from here, we’re going to dive into the keyword research part of this whole puzzle, and this is really understanding the intent behind people searching about the topic or the product or whatever it might be. Something you can do is evaluate keywords with link intent. This is a brilliant concept I heard about a couple weeks back from Dan Shure’s podcast. Thank you, Dan. Essentially it’s the idea that keywords with statistics or facts after the keyword have link intent baked into the search query. It’s brilliant. Those individuals are searching for something to reference, to maybe link to, to include in a presentation or an article or whatever that might be. It has this basic link intent.

Another thing you want to evaluate is just anything around images. Do any of your keywords and pictures or photos, etc. have good search volume with some opportunities? What does that search result currently look like? You have to evaluate what’s currently ranking to understand what’s working and what’s not. I used to say at my old agency I didn’t want anyone writing any piece of content until they had read all of the 10 search results for that keyword or that phrase we were targeting. Why would you do that until you have a full understanding of how that looks currently and how we can make something way better?

Rand had also mentioned this really cool tip on if you find some keywords, it’s good to evaluate whether or not the image carousel shows up for those searches, because if it does, that’s a little glimpse into the searcher intent that leads to images. That’s a good sign that you’re on the right track to really optimize for a certain image. It’s something to keep in mind.

Provide value
So, from here, we’re going to move up to providing value. Now we’re in the brainstorming stage. Hopefully, you’ve gotten some ideas, you know where you want to link from, and you need to provide value in some way. It could be a…

I. Reference/bookmark Maybe something that people would bookmark, that always works.

II. Perspective is a really interesting one. So some of the most beautiful data visualizations do this extremely well, where they can simplify a confusing concept or a lot of data. It’s a great way to leverage images and graphics.

III. Printouts still work really well. Moz has the SEO Dev Cheat Sheet that I have seen printed all over at different agencies, and that’s really neat to see it adding value directly.

IV. Curate images. We see this a lot with different articles. Maybe the top 25 to 50 images from this tradeshow or this event or whatever it might be, that’s a great way to leverage link building and kind of getting people fired up about a curated piece of content.

Gregory Ciotti — I don’t know if I’m saying that right — has an incredible article I suggest you all read called “Why a Visual Really Is Worth a Thousand Words,” and he mentions don’t be afraid to get obvious. I love that, because I think all too often we tend to overthink images and executing things in general. Why not just state the obvious and see how it goes? He’s got great examples.

Optimize
So, from here, we are going to move into optimization. If any of you need a brush-up on image optimization, I highly suggest you check out Rand’s Whiteboard Friday on image SEO. It covers everything. But some of the basics are your…

Title
You want to make sure that the title of the image has your keyword and explains what it is that you’re trying to convey.

Alt text
This was first and foremost designed for the visually impaired, so you need to be mindful of visually impaired screen readers that will read this to people to explain what the image actually is. So first and foremost, you just need to be helpful and provide information in a descriptive way to describe that image.

Compression
Compression is huge. Page speed is so big right now. I hear about it all the time. I know you guys do too. But one of the easiest ways to help page speed is to compress those huge images. There’s a ton of great free tools out there, like Optimizilla, where you can bulk upload a bunch of large images and then bulk download. It makes it super easy. There are also some desktop programs, if you’re doing this kind of stuff all the time, that will automatically compress images you download or save. That might be worth looking into if you do this a lot.You want to host the image. You want it to live on your domain. You want to house that. You can leverage it on other platforms, but you want sort of that original to be on your site.

SRCSET
Source set attribute is getting a little technical. It’s super interesting, and it’s basically this really incredible image attribute that allows you to set the minimum browser size and the image you would prefer to show up for different sizes. So you can not only have different images show up for different devices in different sizes, but you can also revamp them. You can revamp the same image and serve it better for a mobile user versus a tablet, etc. Jon Henshaw has some of the greatest stuff on source set. Highly suggest you look at some of his articles. He’s doing really cool things with it. Check that out.

Promotion
So, from here, you want to promote your images. You obviously want to share it on popular platforms. You want to reach back out to some of these things that you might have into earlier. If you updated a piece of content, make them aware of that. Or if you transformed a really popular piece of content into some visuals, you might want to share that with the person who is sharing that piece of content. You want to start to tap into that previous research with your promotion.

Inform the influencers
Ask people to share it. There is nothing wrong with just asking your network of people to share something you’ve worked really hard on, and hopefully, vice versa, that can work in return and you’re not afraid to share something a connection of yours has that they worked really hard on.

Monitor the image SERPs
From here, you need to monitor. One of the best ways to do this is Google reverse image search. So if you go to Google and you click the images tab, there’s that little camera icon that you can click on and upload images to see where else they live on the web. This is a great way to figure out who is using your image, where it’s being held, are you getting a backlink or are you not. You want to keep an eye on all of that stuff.

Two other tools to do this, that I’ve heard about, are Image Raider and TinEye. But I have not had great experience with either of these. I would love to hear your comments below if maybe you have.

Reverse image search with Google works the best for me. This is also an awesome opportunity for someone to get on the market and create a Google alert for images. I don’t think anyone is actually doing that right now. If you know someone that is, please let me know down below in the comments. But it could be a cool business opportunity, right? I don’t know.

So for monitoring, let’s say you find your image is being used on different websites. Now you need to do some basic outreach to get that link. You want to request that link for using your image.

This is just a super basic template that I came up with. You can use it. You can change it, do whatever you want. But it’s just:

Hi, [first name]. Thank you so much for including our image in your article. Great piece. Just wondering if you could link to us.com as the source. Thanks, Britney

Something like that. Something short, to the point. If you can make it more personalized, please do so. I can’t stress that enough. People will take you way more seriously if you have some nugget of personal information or connection that you can make.

From there, you just sort of stay in this loop. After you go through this process, you need to continue to promote your content and continue to monitor and do outreach and push that to maximize your link building efforts.So I hope you enjoyed this. I look forward to hearing all of your comments and thoughts down below in the comments. I look forward to seeing you all later. Thanks for joining us on this edition of Whiteboard Friday. Thanks.

Video transcription by Speechpad.com
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!Read MoreThe Moz Blog

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Black Friday: Get serious with your site, go Yoast SEO Premium

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence, a fantastic site structure and an awesome content strategy. And that’s just the start. If you are serious about reaching your goals, you need Yoast SEO Premium. Let us explain.

Get serious with your content

Your content is still one of the most important aspects of your site. Plus, it’s one of the parts of SEO that you have the most control over. You do keyword research to determine what you want to write about and you write articles that answer questions people might have. It’s important to invest the time needed to really get to know your subject so you can write the best possible article about it. Mediocre work should not be good enough for you.

Yoast SEO comes with a couple of analyses that help you improve your content so that search engines and readers can find and understand it. But if you are an avid writer, this might not be good enough. You want to aim for a higher level of quality. If so, you need to use the smarter analysis in Yoast SEO Premium. The word form feature alone is worth its weight in gold — and we haven’t even mentioned the synonym and related keyphrases feature!

Thanks to a couple of intelligent additions, your writing and editing experience will become much more natural. Now, the plugin can help discover your focus keyphrase in complex sentences, even when the words are far apart — or in a different grammatical form. As a result, you can focus on writing and producing that high-quality piece of content your reader is looking for!

Buy Yoast SEO Premium now!

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $89 USD $62.30 USD (ex VAT) for 1 site

Get serious with your internal linking

When your site grows, you might get a tough time linking everything together efficiently. That’s a pity because adding the right internal links helps search engines and readers alike explore your website more easily.

Efficient internal linking is especially important when you have a lot of content because without it, you might be cannibalising yourself. Without proper internal linking search engines have a hard time determining what the most important articles on your site are. As a result, multiple similar articles from your site might start ranking for the same terms.

To combat this and many other issues, Yoast SEO Premium offers internal linking suggestions. This appears in the sidebar when you write your article and automatically show related content you could link to. Simply copy and paste the relevant links and you are on your way!

Get serious with your site maintenance

Neglecting your site is one of the worst things you can do. You might have had good rankings at one point, but what if search engines recrawled your site and found dead links, server errors, outdated content and incomplete information about your business? It’s hard to reach the top and even harder to stay there. Losing good rankings is the stuff of nightmares. No one will want to visit a site that’s been neglected. It’s simply not trustworthy.

You should always see your site as a work in progress — there’s always something to improve. Every day, you learn something new and put those learning into even better content, for instance. This also goes for maintenance and improving your site structure. Content maintenance should be a priority — updating, rewriting and deleting pages is something you do regularly.

Luckily, Yoast SEO Premium has tools that help you get serious with site maintenance. The redirect manager, for instance, helps you easily redirect those nasty 404 error pages to relevant pages on your site. You don’t have to ask your developer anymore!

Get serious with your SEO skills (free SEO training courses with Premium!)

Yoast SEO Premium can do a lot of awesome stuff for you, but it can’t do everything. SEO is hard work. You can’t buy a plugin, install it and wait for the traffic to come flooding in. If only it was that easy. You need to put in the hours. Improve your site. Improve your content. Don’t assume that everything is awesome, like our favourite Lego minifig Emmett likes to say. Make it awesome.

That’s not easy, we know. We built Yoast SEO to help you do the heavy lifting, but there are other things to do that don’t fit in a plugin. Luckily, we found another way of helping you gain the skills you need to rank your site: Yoast SEO academy!

Yoast SEO academy has twelve in-depth training courses that give you everything you need, from keyword research to technical SEO. Best of all? Get a Yoast SEO Premium subscription and you’ll receive free access to all current and future courses.

Get Yoast SEO Premium now at 30% off and get serious with your SEO

Today, your site must be impeccable. You must work on the overall technical quality of your site and build a site structure that makes everything immediately clear for search engines. Describe your content to search engines with the best possible Schema structured data implementation. Provide relevant, epic content to your readers. Satisfy their questions in enjoyable ways. It’s a lot, right?

Luckily, we do everything we can to help you out. Yoast SEO Premium is your beacon — make use of it!

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The post Black Friday: Get serious with your site, go Yoast SEO Premium appeared first on Yoast.

Nobody wants to perform for an empty room. If you have a website, you want traffic. You want conversions and sign-ups. The best and most sustainable way to attract traffic is by performing well in the search engines. To get there, your site needs technical excellence, a fantastic site structure and an awesome content strategy.
The post Black Friday: Get serious with your site, go Yoast SEO Premium appeared first on Yoast.Read MoreYoast SEO Premium

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Blog SEO: Tips to Optimize Your Blog Posts

Blog SEO: Tips to Optimize Your Blog Posts

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.Read MoreHow To, Tips, SEOSEMrush blog

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The latest news in SEO and WordPress: November 2020

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this post, we’ll give a small recount of the topics discussed.

(Re)watch the SEO news webinar?

We’ve made the full November 2020 SEO news webinar available on YouTube for you to enjoy. Watch it if you have 45 minutes to spare, it is well worth your time. Also, don’t forget to join us for our next webinar on December 15, 2020.

Google news

To start off, have you seen the movie Google released some time ago? It’s called Trillions of questions, no easy answers. It’s a really good overview of how search works and why it is harder than we think to run a good search engine. It shows some of the problems they’re trying to solve. The movie offers a fascinating insight into a world that you might not get otherwise. Recommend viewing!

Page experience update rolling out in May 2020

We’ve talked about the new Page experience update and the Core Web Vitals quite a bit on this site, but a couple of weeks ago, Google formally announced the launch of this happening in May 2021. Google is going to keep a keen eye on the performance of your site — both in terms of site speed as well as user experience. It’s not going to be a huge ranking factor, but it does signal that you should work on the experience you offer your visitors. So if you’re not already paying attention to your site speed with the kinds of metrics Google provides in their Lighthouse and PageSpeed Insights tools now is the time to start working.

Google’s new Search Central

Google recently moved/revamped their search documentation and finally fitted it into a proper site structure. This is very cool and we are happy that Google finely came around to making the docs easier to find and use. In the past, there were so many places you had to look to find what you needed and now everything is there where you expect it to be. Now, it’s all available in one place. Awesome.

Google Web Stories WordPress plugin updated

These past few months, Web Stories have become a hot topic for Google. The release of the official Web Stories plugin for WordPress — and subsequent updates –, plus the addition of stories to Google Discover, made it clear that they are in it for the long haul. Web stories offer a completely new, yet familiar way of communicating with content. Google is very active and it wouldn’t be far-fetched to think that these stories will serve as input for something new.

How-to rich results now available on desktop

On mobile, rich results for how-to content have been around for quite some time. Over the past couple of months, Google has been testing various implementations on desktop as well. Now, it looks like they have rolled out as they are appearing all the time. Keep in mind, it’s really easy to build how-to content that’s eligible for these kinds of rich results — simply use the free How-to content block in Yoast SEO.

An example of a how-to result on desktop

Google: XML sitemaps are a minimal baseline for any serious site

Google’s John Mueller came out and said that having an XML sitemap is important for any serious site. Of course, we’ve been saying this for years and it’s one of the reasons why we — together with Google — worked so hard to get XML sitemaps into WordPress core. So many content management systems lack this option, so it’s awesome to know that WordPress can provide XML sitemaps out of the box.

Six months without a core algorithm update

There are some people nervously keeping an eye on every sign of a tremor in the search results. But, Google updates are unpredictable — they happen all the time and most of the time you don’t have to worry about them. Even when it’s been six months without a major core algorithm update there’s no need for you to get stressed about a possible update being around the corner. Chasing the algorithm is a bad tactic, so focus on building a great site.

Claim your Google My Business account to prevent it from being hijacked

There’s been an uptick in the number of local businesses that saw their Google My Business being hijacked by third parties. So many business have not yet claimed their My Business profile and that leaves these companies open to being hijacked. If you have a business and you have not used Google My Business before, please do so. Not only is it good to protect your profile, but it is an essential part of local SEO as well. While you’re at it, make it awesome!

WordPress news: jQuery updates and PHP 8.0

In the world of WordPress, there are a couple of important things to share. First, in WordPress 5.6, jQuery will be upgraded to a more recent version. jQuery is one of the core JavaScript libraries that underpins a lot of how WordPress works in the admin. That’s awesome, of course, but it could lead to breakage on your site. Not every plugin or theme will handle this move well, so you need to thoroughly test WordPress 5.6 on a staging environment before you update your real site.

The second thing is the upcoming release of PHP 8.0. This is a major update that’s going to make everything more secure, efficient and faster. There’s still a lot of work to do before WordPress can fully support PHP 8.0 and we are doing our bit. Omar Reiss, the CTO here at Yoast, together with a couple of our colleagues, did a lot of research that culminated in the 2020 WordPress and PHP 8.0 compatibility report. All these insights made it easier for the WordPress team to announce how they are going to work towards supporting PHP 8.0

What’s new at Yoast?

Never a dull moment at Yoast HQ! This month, we’ve launched an awesome Zapier integration in Yoast SEO 15.3. By connecting Yoast SEO to the Zapier automation platform you can now determine what happens after you publish a post. Automatic publication to Facebook or Twitter? You got it. It’s flexible and powerful.

Here’s another biggy: we’ve combined Yoast SEO Premium and Yoast SEO academy. Now, you get access to all our premium SEO and WordPress courses if you buy Yoast SEO Premium. The price of the plugin hasn’t changed, so for one low price of $89 you get access to an incredible SEO tool and the knowledge you need to do SEO well. Of course, this deal will be even sweeter later this week when Black Friday comes knocking.

Last but not least, we built an entire digital story on one of our favorite subjects: open source. This is exactly the type of publishing that you can do right now on WordPress without having to do years and years of development work. Go read our open source digital story!

That’s the SEO news in November 2020

You’ve reached the end of the recap of the November 2020 edition of the SEO news webinar. This is just a sampling of the topics Jono and Joost discussed and you should really check out the rest on YouTube. We hope you enjoyed it and we can’t wait to see you at the next one in December.

Read more: SEO and WordPress news webinar October 2020 »

The post The latest news in SEO and WordPress: November 2020 appeared first on Yoast.

Another great edition of our monthly SEO news webinar has come and gone. In the November 2020 edition, we opened up broadcasting for everyone — not just members of the Yoast SEO academy. Joost de Valk and Jono Alderson once again discussed a lot of news regarding SEO, Google, WordPress and Yoast itself. In this
The post The latest news in SEO and WordPress: November 2020 appeared first on Yoast.Read MoreGoogle algorithm, WordPress, Yoast SEO, Yoast SEO Premium

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Dissecting Ecommerce Growth: The Key Traffic Drivers

Dissecting Ecommerce Growth: The Key Traffic Drivers

Reveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.

Reveal how the fastest-growing e-commerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.Read MoreHow To, Tips, Marketing, eCommerce, Competitor ResearchSEMrush blog

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How to Do Keyword Research for SEO

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:

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The post How to Do Keyword Research for SEO appeared first on SEO Blog by Ahrefs.

There’s also no shortage of great articles that give you very detailed instructions as to executing a professional keyword research, ranking high for thousands of targeted search terms and vastly improving your traffic from Google. But here’s an interesting observation:…
Read more ›

The post How to Do Keyword Research for SEO appeared first on SEO Blog by Ahrefs.Read MoreKeyword ResearchSEO Blog by Ahrefs

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How to Test with Legacy GTmetrix Reports

If you’re not ready to make the switch to Lighthouse reports yet, you can still use the Legacy GTmetrix Reports!If you’re not ready to make the switch to Lighthouse reports yet, you can still use the Legacy GTmetrix Reports!Read MoreChanges, Using GTmetrix, legacy GTmetrix, PageSpeed, yslowGTmetrix