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Short-Form vs. Long-Form Content (Which One Do I Use and When?)

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.

Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.Read MoreContent MarketingSemrush blog

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Core Web Vitals: A Guide to Improving Page Speed

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.

Improving your Core Web Vitals can positively affect your page speed and your users‘ experience. We‘ll share how to track and fix poor readings.Read MoreTechnical SEOSemrush blog

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5 Things Holding Your Website Rankings Back

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. Read on to learn more about the reasons your website rankings are being held back and what you can do about it.

If you have noticed that your site rankings on Google, or other search engines, are stagnant or aren’t moving anywhere, we’re here to help. We’ll provide you with some tips to improve your site rankings and how to properly build out other areas, too. Read on to learn more about the reasons your website rankings are being held back and what you can do about it.Read MoreAdvanced SEOSemrush blog

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Do the SEO workout to rank higher with your best content

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your best content gets the position it deserves in the search rankings? The SEO workout in Yoast SEO Premium helps you to rank higher with your most important content!

Search engines like Google follow links. The more links — also internal links — a post has, the more often Google will crawl that page! Your internal links give Google important clues where to find your most important content. But do your most important pages have the most internal links pointing towards them? How do you check that? How do you improve that? The SEO workout will help you set this up.

Interested to learn more? Read on to find out how the SEO workout can help you, and where you can find it.

Pro tip: You’ll need Yoast SEO Premium to unlock this SEO workout, as it incorporates some of our Premium-only features.

Want to rank higher? A good cornerstone content strategy will help

In order to start ranking with your best content, we’ll help you to set up a cornerstone content strategy. You need to choose your best content and make sure it gets the most (relevant) internal links pointing to it. That sounds pretty straightforward, right? And once you get everything set up correctly, your cornerstone content could see a nice boost in the rankings.

However, it takes a few steps to set up cornerstone content, and it’s hard to know you’re getting everything right. You could accidentally mark the wrong page as cornerstone content. Or forget to add more internal links pointing to your cornerstone content as time goes on. If you add new content on a regular basis, it’s hard to keep track of your cornerstone content and the links pointing to it. Even if you know what you’re doing, you still need to spend time maintaining your content and links, especially as your website grows.

This is where the Internal linking workout comes in handy! It combines all the tools you need in an easy workflow, so you can set up and manage your cornerstone content strategy more easily than ever. Check it out in the video below, or keep reading for more details.

An Internal linking workout: All gain, no pain

Setting up a cornerstone content strategy manually is time-consuming. Plus it can get confusing, jumping between pages to toggle the ‘cornerstone content’ button on/off or add links. The Internal linking workout changes that! With a single-page workflow, we’ve automated as much as possible to make the process much quicker and easier for you.

Get this SEO workout with Yoast SEO Premium!

First time setting up your cornerstone content? Did you set it up once, but forgot to maintain it? Got so much content that your cornerstones are lost in the chaos?

Upgrade to Yoast SEO Premium to easily fix your cornerstone content using the SEO workout!

Get Yoast SEO Premium Only $89 USD (ex VAT)

Whatever step you’re at with cornerstone content, you can double-check whether everything’s set up correctly with the SEO workout. Don’t worry if it isn’t, as following the steps will set you back on the right track. Feel confident that your cornerstone content is set up perfectly already? Then the SEO workout will help to confirm this for you with just a couple of clicks!

The workout will guide you through the steps, so it’s easier to keep track of what you’re doing. That being said, you might still struggle with it if you’re completely new to cornerstone content strategies. If so, you may find it helpful to read more about setting up a cornerstone content strategy first.

Know you’re getting each step right

As we said earlier, all the links and pages can get confusing when you’re setting up your cornerstone content strategy. With the SEO workout, you’ll walk through the process with all the tools you need on one page.

You will still need to do a couple of tasks by yourself outside of the workout (we can’t really automate these). Choosing which posts or pages to make your cornerstone content is something you’ll need to do yourself. The same goes for toggling the ‘cornerstone content’ button on those posts. You’ll need to make sure that your page quality is good enough for cornerstone content, too (check the red/green bullets).

However, you have no need to worry about whether you got this step right or not! When you return to the SEO workout, you can check the results and make sure everything’s correct before you continue to the next steps.

Quickly check if your cornerstones are correct

Save loads of time with our automated tools

The cornerstone content SEO workout comes with automatic overviews to help you manage your cornerstone content.

For one, you’ll get an overview of all the posts/pages you currently have marked as cornerstone content. You can use this to check if anything is missing, and see if any content has been included by mistake.

There’s also an overview showing which pages on your website have the most internal links leading to them. That way you can see instantly whether your cornerstone content posts need more to be added!

Handy overviews aren’t all the workout offers! To save you even more time, the Internal linking workout integrates Yoast’s internal linking suggestions tool, too. So you don’t need to open up your posts in edit mode to find related content, it’s right there already! You’ll also find ready-to-use links within the workout. Firstly, there are links to your target pages, the cornerstone content itself, so you can copy these directly. You’ll also find links that lead to your related posts, so you can quickly paste your cornerstone content links there.

Easily add relevant internal links to your cornerstone content

Easily maintain your cornerstone content

The story isn’t over once you’ve set up your cornerstone content strategy. You’ll need to do some maintenance to keep your strategy working effectively.

As you add more pages and grow your website, your strategy might get messed up. You’ll need to check regularly to ensure that your cornerstone content pages are still getting the most incoming internal links. Or maybe you’ll need to re-evaluate your chosen cornerstone content posts as the focus or scope of your website changes. If you just forget about these parts, your cornerstone content strategy might get lost in all the changes you make.

Thanks to the overviews in the Internal linking workout, you can now easily check on all the important parts of your strategy — and it will only take you a couple of minutes! Need to make changes? The tools are right there whenever you need them!

Check one overview to see how many internal links your cornerstone content has

Besides keeping on top of your cornerstone content strategy, you’ll also need to make sure the cornerstone content stays fresh. Yoast SEO Premium can help you with that too! It’s not a part of this SEO workout, so you’ll need to check the stale cornerstone content tab regularly.

Make the most of your cornerstone content with our SEO workout

Yoast SEO Premium users can access the Internal linking workout in two ways: you can find a link to it either in the back-end WordPress menu, or underneath the cornerstone content toggle button while viewing any post/page in edit mode.

Don’t have Yoast SEO Premium yet? Get it today and enjoy access to this SEO workout (more SEO workouts are on the way!) as well as loads of other great SEO tools!

Go Premium and unlock these features!

Unlock these features and get free access to all of our SEO courses with Yoast SEO Premium:

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

The post Do the SEO workout to rank higher with your best content appeared first on Yoast.

Are you ranking with the content you want to rank with? With your very best content? The content you’re the proudest of? When you’re doing SEO, you want your best posts and pages to be the ones that get the most attention. But that’s not easy at all! How do you make sure that your
The post Do the SEO workout to rank higher with your best content appeared first on Yoast.Read MoreContent SEO, Internal linking, Site StructureYoast

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5 Tips on How to Write an Article

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform well.

Do you find writing great articles challenging? You‘re in the right place. Click to learn our top five tips for learning how to write an article and have them perform well.Read MoreContent MarketingSemrush blog

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How To Create an Ideal Customer Profile Template

Find out what an ideal client profile is, how to create one, which parts to include, and get a free template to start optimizing your marketing efforts.

Find out what an ideal client profile is, how to create one, which parts to include, and get a free template to start optimizing your marketing efforts.Read MoreAgency CentralSemrush blog

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MozCon Virtual 2021 Interview Series: Dana DiTomaso

We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!

We’re thrilled to welcome Dana DiTomaso back to this year’s MozCon Virtual where she’ll discuss modern web development that puts SEO first. Check out what she has to share ahead of the show!Read MoreThe Moz Blog

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3 Social Media Strategy Templates for Any Business Size

To be successful on social media as an enterprise business, you should be bold, different, and push boundaries with your posts. You should have developed the strategy for small businesses and have a rigorously tested posting structure with set times of day and days of the week for optimum engagement. But to really

To be successful on social media as an enterprise business, you should be bold, different, and push boundaries with your posts. You should have developed the strategy for small businesses and have a rigorously tested posting structure with set times of day and days of the week for optimum engagement. But to reallyRead MoreSocial MediaSemrush blog

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Content Creation: The Complete Guide for Beginners

256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully

Read more ›

256 blog posts 181 YouTube videos 260 email newsletters 3,000+ tweets 3 courses Of course, I’m far from the only person responsible for this output. But I think it’s safe to say that our team knows a thing or two about successfully…Read more ›Read MoreContent MarketingSEO Blog by Ahrefs

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Yoast SEO 16.6: An internal linking workout for SEO fitness

SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we can help you keep your site fit. In Yoast SEO 16.6, we’re introducing a new SEO workout that helps you get (and keep!) your internal linking structure in tip-top shape.

Build your site structure and rank the right content

SEO is hard work. As SEO can be a time-consuming process, it can be terribly frustrating to see the wrong content ranking in the search results. While you can’t control everything Google does, there is a way to improve its ranking of the right article for the right keywords and search intent: great internal linking. Getting your internal links back in shape is essential — it helps you rank with the content you want to rank.

With proper internal linking, you can tell Google: “Hey, this is my cornerstone article, and you see that because I have properly linked to it from all relevant other content I have.” 

Working on your site structure is crucial — as it makes your site much easier to understand for Google and your visitors. Luckily, Yoast SEO comes with many tools and features that help you build that internal linking structure. Still, we’re missing something. A little help — an SEO workflow, if you will — that makes this crucial process insightful for you, our dear users! All of this is part of something we like to call, SEO fitness.

New SEO workout in Yoast SEO Premium: internal linking

In version 16.6, we’re introducing something new in Yoast SEO Premium: SEO workouts. The first one is all about improving internal linking based on the cornerstone approach we advocate. In six steps, you learn how to find out where your cornerstones are, how many links they have, and where you add links pointing to the cornerstone. All to help you get — and stay, SEO fit!

Step one of the new SEO workflow to improve your internal linking

We don’t just show you what you need to do to get your cornerstone articles ranking, but you’ll also learn why it’s important. Then, of course, you’ll get practical tools to get to work — sometimes, straight from the SEO workflow interface. 

The internal linking SEO workout is built to make the process of thoughtfully adding more top-of-mind for people. You should regularly check for your cornerstones, and this tool can surely help you do that quickly!

Of course, this is the first SEO workout, but it won’t be the last. We have many ideas on what to tackle next. Plus, you are welcome to let us know how you find this SEO workout in the comments below this post!

Unlock this feature in Yoast SEO Premium

Unlock powerful features and much more for your WordPress site with the Yoast SEO Premium plugin!

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

Here’s what that SEO workout looks like

The new SEO workouts will live in the Workouts section in the SEO tab. From here, you can access all the future SEO workflows, but starting with the internal linking one. 

We’ve made it possible for you to fix your cornerstone articles in six easy steps:

Choose your cornerstonesMark them as such in the post editorCheck the overview to see if they are correctCheck the number of links to the cornerstone articleAdd new relevant internal links to the cornerstoneDone! Don’t forget to give your cornerstones a check-up regularly

The SEO workflow itself is a simple flow of six steps built to be easy to understand. In it, you get everything you need to know why you are doing something and where you can do that. Sometimes, you get interactive tools that help you get stuff done immediately. For other steps, you need to be in the post editor, for instance.

We hope this workflow will make internal linking easier to understand — and to act upon. What are you waiting for, go work on your SEO fitness!

Other new improvements in Yoast SEO 16.6

Yoast SEO 16.6 also comes with a new round of improvements and fixes. We’ve updated the analysis to excludes sentences inside tables and table captions from the consecutive sentences assessment. For Premium users, we’ve also excluded the Table of Contents block from the SEO and readability analysis.

We’ve updated the SearchAction Schema.org structured data to comply with Google’s updated specifications. Thanks to Saša Todorović, we’ve added adjacent relative links (rel=”prev” and rel=”next”) for WooCommerce and Shopify shop pages. Plus, Joshua Reynolds helped us increase compatibility for LiteSpeed web servers.

Update now to Yoast SEO 16.6

Yoast SEO 16.6 is out today. This release comes with several improvements, plus a cool new feature for Yoast SEO Premium users. The new SEO workout helps you improve your internal linking to ensure that your cornerstone content is ready to rank in no time. Stay healthy, everyone!

The post Yoast SEO 16.6: An internal linking workout for SEO fitness appeared first on Yoast.

SEO is just like staying healthy — you have to work at regularly it to keep fit. So be sure to give your site the love it needs. SEO is never a one-time thing but rather a process that will keep you busy for a long time. At Yoast, we often think about how we
The post Yoast SEO 16.6: An internal linking workout for SEO fitness appeared first on Yoast.Read MoreSoftware releases and updates, Yoast SEO, Yoast SEO PremiumYoast