Need help with WordPress? 10 tips to avoid common mistakes

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared a couple of tips to help you with common WordPress mistakes.

1. Really learn how to use WordPress

Some people are all too eager to get started building their first WordPress website and think they’ll learn as they go along. Sure, you’ll probably figure some stuff out. But you’ll have no idea how much you’re missing and what mistakes you might be making! So whether you’re stuck and need help with your WordPress website, or just wondering if you’re getting everything right, your best course of action is to do your homework and learn the WordPress basics!

Luckily for you, we have a free WordPress training course for beginners! You might also want to take a look at these 12 common questions on how to use WordPress.

2. Understand WordPress is free, but web hosting and a custom URL aren’t

WordPress is a content management system (CMS). Put really simply, that means they provide you with a set of tools and an interface that you can use to create and manage your website more easily. You can use a CMS such as WordPress to do things like create pages, adjust their appearance, and add content (as well as lots of other stuff). The WordPress CMS is free to use, but you’ll still need to think about where your website is hosted (including whether you choose or — more on that in the next point).

Web hosting means storing your website data on a server, which users can access via the internet. Some CMS, included, come with hosting. However, this hosting is typically very limited, and is really only suitable for small personal projects. For bigger projects, you often need to pay extra. Plus, when you use the hosting provided by a CMS, you’re often limited to using a specific URL (most likely containing the CMS name) — unless you pay for the feature to get a custom URL.

If you want a catchy, custom URL like, and the freedom to do with your site what you want you’ll need a plan at a real web host. Here, you can install the open-source version of WordPress. Plus, you’ll get more technical benefits besides just choosing your URL, so paying for web hosting is much more than just a vanity option.

3. Know how to get help with WordPress from the community

There are various channels out there where you can ask for help with WordPress, including the support forums or support center, depending on which service you’re using. While closely related, they’re not exactly the same thing, and that affects your support options (among other things). is a free-to-use open-source community project. That means it’s developed and maintained by unpaid volunteers! So before you start thinking of it like it’s a company with a customer service section, remember that these people are helping you out of kindness. There are volunteers available to answer questions, but you can often help yourself more quickly by taking a look at their support pages. If you’ve already looked around for an answer and still need help, remember to ask your question politely and be patient! And if you get a helpful answer, it won’t hurt to say ‘thank you’, either.

On the other hand, implements the free WordPress CMS and combines this with hosting services. While do have a paid customer service team, this is only available for customers on a premium plan. So if you’re using the free version of CMS, you’ll still be limited to asking community volunteers for help. Again, they’ve got lots of support pages ready made to help with the most common problems and tasks, so take a look before asking a real person!

4. Remember to delete the default content

When you first install WordPress, WordPress will create a ‘Sample Page’ and a ‘Hello World’ post for you. Make sure you delete the default sample page via the pages menu and the ‘Hello World’ post via the posts menu.

Don’t be like any of these websites.

5. Don’t use copy & paste to insert formatted text and images

When you copy formatted text, the formatting comes with it too. Formatting means stuff like links, color, size, and any other HTML code attached to the text too. And when you paste that text into WordPress, it can cause unexpected consequences! Even if you don’t see anything weird, there might be HMTL code hidden underneath. The block editor has gotten a lot better at filtering out stuff, but it’s good to keep an eye on it.

To avoid nasty surprises, it’s good practice to copy your text and then right-click (or control-click for Mac users) so you can select the option: ‘Paste without formatting’ or ‘Paste and match style’. This pastes what is known as ‘clean text’ into your WordPress draft, and you can then use the WordPress formatting tools to make it look however you want.

Similarly, when it comes to images, copying and pasting an image into your draft might work, but it’s not good practice. Why? Because of where the images are hosted. When you copy and paste an image into WordPress, it automatically embeds it in your draft using wherever you copied the image from as the ‘image host’. Like copying and pasting formatted text, this can also have undesirable consequences. So unless you have specific reasons not to host your own images, you should upload your images to your WordPress image library instead. Always check if you have the right to use other people’s images before using them, too!

6. Remember to update WordPress (it really helps)

Between WordPress, all the plugins and themes, it can be hard to keep track of all the updates a website needs. Especially if everything is working smoothly, it can be hard to see the immediate value in taking the time to process those updates.

But keeping plugins, themes and WordPress itself updated is one of the most important tasks you have as a site owner. Updates not only bring new features but often times fix bugs and security issues. The absolute last thing you want to see happen is to end up with a hacked site, right?

Read more: WordPress Security »

7. Don’t have too many plugins

There are more than fifty thousand plugins to help you with WordPress available in the repository, so you have a lot of options to choose from. Which makes it very tempting to install a plugin for every little thing you can think of. But that doesn’t come without a cost.

Not only will you have to keep all these plugins up to date, but there are other risks as well. Too many plugins doing fancy stuff can possibly slow your site down, which means you may end up with a slow website. So, evaluate carefully before you install a new plugin.

Technically, a single plugin can screw up your entire site. So it isn’t just about the number of plugins, but also about being careful about what you add to your site.

8. Create a child theme when making changes

When installing your WordPress website for the first time, you get one of the default WordPress themes. And perhaps this theme doesn’t suit your needs. So you’re on the lookout for a new theme.

You’ve found a new theme, installed it and it’s working fine. But, after a little while, you realize you want to change a few things. Before you dive into how to change your theme, you should create a child theme and make your changes in the child theme. By doing this, you’ll be sure that when your initial theme sees some updates, you won’t lose all your modifications.

If you follow the links in the previous paragraph, you can learn how to create your child theme yourself. But, as with many things within WordPress, to help there’s also a plugin that does it for you.

By the way, there’s a big chance you only want to do some CSS changes and the Customizer should suffice for this. That’s also a future proof way to change things about your theme.

9. Delete content the right way

One of the most common mistakes occurs once you have your site up and running. You may want to delete posts or pages. They may no longer serve the purpose they used to and it makes good sense to remove those.

However, since the search engines have indexed your site, deleted content on your site will render the infamous 404 pages: page not found. So, make sure you delete pages on your site the right way. Our Yoast SEO Premium solves this problem for you, by the way.

Keep reading: What does the Redirect manager in Yoast SEO do? »

10. Change your permalinks properly

It’s good to think about your permalinks before you actually start using WordPress. Permalinks (the name already gives it away) are meant to be permanent. So, once you’ve set them, you really shouldn’t change them again.

If you, however, do decide to change your permalinks, the URLs of your posts will change. This means search engines can no longer find your posts, as they’ve indexed the old permalink. Visitors coming to your site via search engines will end up on your site with an error message saying the post could not be found. The infamous 404 error message. You want to avoid those at all cost.

You have lots of options to choose from when deciding on a permalink structure. In most cases, however, the most simple one with just the /%postname%/ will suffice for an SEO-friendly URL.

Read on: How to change your WordPress permalink structure »

Follow these tips to help you avoid WordPress mistakes!

There you have it. These are the most common mistakes WordPress users need help with. Although you may have noticed a few things listed here that are not just mistakes beginners make. Make sure you avoid these and you’re well under way with your WordPress site.

Still have a WordPress-related question? You’ll surely find your answer in our article that answers 12 common questions on how to Use WordPress. Or consider taking our

Keep on reading: WordPress SEO: The definitive guide »

The post Need help with WordPress? 10 tips to avoid common mistakes appeared first on Yoast.

WordPress, as a CMS, is great for people who are just starting with their first website. It doesn’t require users to write code, it’s SEO-friendly and easy to manage. Still, there are a few mistakes many beginners make with WordPress, and some that more experienced WordPress users make too. That’s why it’s time I shared
The post Need help with WordPress? 10 tips to avoid common mistakes appeared first on Yoast.Read MoreWordPressYoast


10 tips to streamline your blog content workflow

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a team. Miscommunications, last-minute changes, confusion about what needs to happens when. We’ve all been there! Try these ten tips to streamline your digital content workflow and hopefully eliminate a lot of the stress.

Before we start, bear in mind that the ‘perfect’ content workflow probably doesn’t exist. After all, every piece of content is unique, so a one-size-fits-all process is unlikely to produce the highest quality results. All the same, if your high-quality, unique content is taking forever to finish, you might struggle to meet deadlines or keep to a schedule. If that sounds like you or your organization, take a look at our tips and see how you might be able to improve.

1. Start the content process with clear goals

Whether you’re working alone or as part of a bigger team, it’s important to have a clear idea of all the steps involved, and how long each step might take. Not every digital content process is the same — for instance social media posts don’t need to be optimized for search engines, while blog posts targeting organic traffic do. Regardless of what your end goal is, the first step is always to start with clear goals.

Want to cover all your bases? Try to answer as many of these questions as you can, as clearly as you can:

What topic are you focusing on? How in-depth will you go?Who are you writing for — who are your audience?What are you trying to achieve? More website visits, increased sales, more social shares?How will people be able to find your content? Where will you share it, and when?

If you can specify your ideas and plans really clearly at the beginning, it can help you and your team to align your plans and stay on track. Which saves you a lot of back-and-forth later on!

Read more: Audience research: how to analyze your audience »

2. Identify contributors and stakeholders

If you’re working in a team, our next tip is just as important as the first. Why? Even if you’re clear about your goals, does everyone involved also agree with your plan of action? That’s why you need to identify your essential contributors and key stakeholders.

Depending on how big your organization is and how well-developed your process is already, making a list of contributors and stakeholders could be a lot of hard work, or a total no-brainer. If you sometimes find that your digital content workflow reaches a bottleneck (or descends to total chaos) because blockers arise from unexpected sources, it could be a sign that you need to do more work in this area.

Once you’ve come up with your plan, it’s a good idea to share it with any essential colleagues that need to give approval in the end before you starting doing the real work. If you can get these people to agree with your initial plan, you can refer back to this later to explain creative choices and decisions you might need to make. When you let key parties know what to expect, you can avoid a lot of “What is this? What were you thinking?” kind of conversations.

3. Visualize your content workflow

It can be hugely beneficial to visualize your content workflow, even if it seems daunting. At minimum, you should write out the basic steps. If you add boxes and arrows to link the steps together, this can help to make the journey through the steps clearer (especially if there are moments when you need to loop back and repeat an earlier step). You can create this however feels comfortable to you — you could choose basic office software like Microsoft Word or Google Docs, you could try more advanced software like Visio or Lucidchart, or you could sketch it out on paper. It’s up to you!

For instance, maybe your workflow could look like the first example written out in steps, or like the image below if you use a visualization tool. If, like us, you’re working in WordPress with the Yoast plugin enabled, you can incorporate the features that you use into your workflow too.

Content workflow example 1

Create a content brief with the agreement of any necessary colleaguesCarry out keyword research using Google Trends and the Semrush keyword data tool in Yoast SEO PremiumCreate an article outline using a title and headings that relate to your keywords and the expected search intentCheck if your stakeholders agree with the article outline: If yes, then continue; If no, go back to steps 1-3Write your draft in WordPress taking the readability and SEO optimization suggestions from the Yoast SEO plugin into accountAdd a featured image in the Post Settings tab and a social image in the Facebook Preview tabMake sure the SEO title, meta description and slug are all a suitable length and describe the content wellUse the Public Preview option in WordPress to share a preview of the post with everyone that needs to give feedback or approvalIs there feedback that needs to be implemented? Then implement it! If you’ve made any important changes, go back to get feedback and approval again!Once everyone who needs to has approved it, your post is ready to publish.

Content workflow example 2

An example of a Jira workflow for tracking blog projects

Read more: How to optimize a blog post for search engines: a checklist! »

4. Assign activities and responsibilities to individual team members

Even if you have a solid content workflow on paper, it’s important to ensure that each time you go through it, everyone is clear about who is doing what. Not only that — how and when will different team members communicate with each other to hand over tasks or ask questions? Clearing these kinds of things up in advance can save a lot of hassle for everyone involved.

If these tasks aren’t a regular part of your team’s working day, they’ll also need to manage their own schedule to accommodate the tasks. If so, make sure that they have time to work on your planned content. It’s also worth checking what other priorities your contributors are juggling, as these could prevent progress if they become too demanding. Maybe you have the authority to make your planned content a top priority — if that’s your intention, make sure everyone involved knows that this should be #1 on their to-do list!

5. Set sub-deadlines and contact moments

Naturally, you’ll want to set a deadline for when your content is going to be published. But if you think you can just send out an initial set of instructions, with one final deadline for all the tasks, and nothing concrete in-between… Then things are quite likely to go wrong.

To achieve a much more reliable plan of action, you should include sub-deadlines and contact moments at key points in the content process. These help to keep everyone’s work aligned as the piece of content is developed, and can help you to avoid process bottlenecks by identifying issues early on. It’s also wise to schedule your own internal deadlines to have your content ready at least a week before you intend to publish it. That way you can avoid last-minute changes (and all the mistakes that are likely to come with them). We’ll come back to this point later.

6. Agree on standards and priorities

So at this point, if you’ve followed all of our tips, you might be planning in sub-deadlines like ‘rough draft is ready’ or ‘final draft for approval’. Before you build all your hopes and dreams around these mini-deliverables, you’ll need to clarify how rough this rough draft can be! After all, you don’t want to end up disappointed because you only received a basic article outline and a few bullet point lists, when you were expecting something almost finished.

If you’re using tools like the Yoast SEO plugin, you’ll also want to make it clear what results are acceptable to you: for instance, do you expect the readability analysis to always be green, but the SEO analysis doesn’t have to be (when it’s not written for ranking purposes)? Do you expect the internal linking suggestions to be added as a requirement, or are these just to be used as suggestions? Make sure everyone is agreed about how you use your tools and what the end goal is.

7. Allow time for final checks and changes

If you have a regular content publishing schedule that you want to keep to, it’s a good idea to prepare your drafts with a decent amount of time to spare. That way you can avoid stressing about deadlines and last-minute changes. Here are a few things that really ought to be on your pre-publication checklist, especially if they’re not already incorporated in your content development process:

Check the SEO of your post using the Yoast plugin SEO analysis — is it good enough?Check the readability of your post using the Yoast readability analysis — is it good enough?Have you added a featured image?Have you added an OG image and title for optimized social sharing?Is Zapier integration set up to automatically share your new post on social media?Is the slug short and descriptive?Have you added internal links to and from other relevant pages on your site?If you use tags/categories, have you selected all the right options?Are comments are enabled/disabled according to your preferences for this post?Is the correct date/time set for your post?

As you can see, there’s quite a lot to do even after a post is written, so don’t underestimate how long these checks will take.

Pro tip: Upgrade to Yoast SEO Premium and get loads of tools to help you create high quality content that ranks.

Got a good basic content process, but still having issues? This is what to check:

8. Are there moments where you create unnecessary work?

Sometimes tasks become more complicated than they really need to be. Are there times where one small change causes a cascade of new issues to deal with? This can be a sign that you need to rethink the order of your steps and who is involved. Small changes should be easy, right?

Often it’s obvious who should be doing what and how the process should continue. But it’s not always. For instance, if you have a graphic design team, do they need to make every change themselves? Can you make things easier by enabling your writing team to change text and background colors themselves, for instance?

Another type of problem can arise if you don’t have a clear decision-maker in place. Sure, there might be lots of people who should have a say about the content in the end. But who makes the final decisions? If it’s not clear who is responsible for which decisions, you might end up with all your best experts trying to reach agreement about every little thing. That can be tricky, and it can waste loads of time! Make it easier by giving specific individuals ownership of specific aspects of the process.

9. Are things not going according to plan?

Sometimes things go wrong, in spite of your best efforts. But if things are often going wrong in your content production process, you should investigate the cause of your problems. It’s always a good idea to reach out to the people involved in the steps that are going wrong. What challenges are they facing? Does the existing process make things easier for them, or more difficult? And very importantly — ask if they have any ideas to improve the process!

Don’t be afraid to try something new if what you’re doing isn’t working. Even if your new idea doesn’t work out any better, you can always learn from it and try something different next time! Or put it this way: trying anything is better than burying your head in the sand and continuing with a broken content development process.

10. Are you doing extra tasks that aren’t part of the plan?

Last but not least: are you making life harder by adding in ‘nice-to-have’ extras that weren’t part of the plan? It’s an easy mistake to make! After all, when you really care about the content you’re creating, your natural instinct is to keep improving and make it the best that it can be. Even though that means making a whole new infographic. Even though that infographic wasn’t a part of the original plan. Your team can make it happen, right? Or else you can just push the deadline back…

It’s great to aim high when it comes to making quality content. But if your ambitious, late-arriving ideas become a burden to the process, you might want to start categorizing them into “must-have” and “nice-to-have” content elements. That way everyone knows which parts to prioritize, and which parts can be left out if they’re too difficult to achieve within the original plan. And don’t forget that one of the biggest advantages of publishing digital content is that you can continue to improve it, and share it again whenever you want!

Streamline your content workflow, but don’t let it rule you!

So, those are our ten tips! It can be really worthwhile to streamline your content workflow, especially if you’re experiencing issues and bottlenecks in the process. Naturally, every situation is different, and each piece of content comes with its own opportunities and challenges too. So you need to think about what works for you and what doesn’t in order to adapt your content process.

Try to keep a balance and avoid making a content process that’s too strict or inflexible — you don’t want to set up a rigid process that dictates your editorial decisions and rules your creative output. It’s a creative process, after all! So it’s always good to keep some room for flexibility — just how much is up to you.

Remember: whatever your content workflow looks like, WordPress and the Yoast plugin can help you! From your main topic and focus keyphrase, through to the final touches you add just before publishing, the tools can form checkpoints to easily align your team and your goals.

Go Premium and unlock more features!

Unlock our premium SEO features and get free access to all of our SEO courses with Yoast SEO Premium:

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

Read more: Adapting your content SEO strategy »

The post 10 tips to streamline your blog content workflow appeared first on Yoast.

Content production seems quite simple, in principle. You come up with an idea, write about it, do some SEO checks and click publish. Simple, right? In reality, it hardly ever turns out that way, especially if you’re working with a team. Miscommunications, last-minute changes, confusion about what needs to happens when. We’ve all been there!
The post 10 tips to streamline your blog content workflow appeared first on Yoast.Read MoreBlogging, Content SEO, SEO copywritingYoast


Chatbot ROI: What You Need to Know and Expect

Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels.

But many businesses still want to know if the juice is really worth the squeeze when it comes to chatbots. Is the chatbot ROI they receive going to be worth it?

The answer isn’t a simple yes or no. Chatbots can take on many different forms, levels of AI sophistication, and required maintenance.

To get an accurate assessment of chatbot ROI as a whole, start by examining key use cases and pricing factors. To get the most value out of your chatbot within your budget, you need to know why you’re investing in one and the typical costs for this technology. From there, we’ll help you calculate your chatbot ROI.

Determine Your Need for a Chatbot First

To make your chatbot a more successful investment, it’s important that you have a forward-thinking approach. Have a clear understanding of why you need a chatbot to determine how you should invest in the technology.

Assess how quickly you’ll need the chatbot based on your use case and business’s growth. You might conclude that you don’t need to invest in a chatbot right away, but it’s something you’ll need in six months. Allocate some time to examine different chatbot options to avoid rushed, last-minute research when your business needs the tool.

You’ll also have to decide on the right type of chatbot for your business. Maybe you need a simple customer service chatbot to help alleviate the number of incoming support tickets. Or perhaps you’re looking for a complex marketing chatbot and sales that specializes in customer acquisition.

There’s no wrong answer—it simply depends on the biggest needs you have as a business and how a chatbot might be able to fill those gaps.

What your chatbot can do for you

There are generally two types of chatbots that most businesses use: marketing chatbots and customer service chatbots.

A marketing chatbot is all about helping with customer acquisition and, ultimately, sales. The best and brightest chatbots help prospective and returning customers navigate product offerings, identify what’s right for them, and qualify leads. Marketing chatbots can assist with lead nurturing by helping users find the product information they’re looking for and book demo calls with your sales team.

Starting with a marketing chatbot can be a good way to prove the ROI of the chatbot if you have proper tracking in place to identify when a chatbot is responsible for a customer conversion or assisted conversion.

A customer service chatbot generally answers a handful of common yet simple questions. In many cases, these types of chatbots are built on this-or-that frameworks that only allow you to pick one of a few different preset answers. They include built-in FAQs and customer data to help solve simple requests and take the pressure off of live customer reps who are struggling with bandwidth.

Starting with a customer service chatbot can also be a good way to provide the ROI of the chatbot, although you’ll have to diligently measure how much time the chatbot saves your support team and how that time translates into money saved for your business.

The Cost of Creating Your Chatbot

The amount you invest in a chatbot depends on how you approach chatbot creation. Some companies decide to run their chatbot completely in-house, while others opt to work with a full-service chatbot agency.

It’s also important to note that there’s a wide variety of different cost ranges depending on the framework used and how smart your chatbot is.

In-house development

If you plan on going the in-house route, the primary costs you’ll have will be associated with staff salary. You’ll need a qualified developer with chatbot-building experience. They will have to sit with your marketing or customer service team, or a dedicated conversation designer, to determine all the important pieces the chatbot should include.

There also needs to be a testing period in place before you run the chatbot live. Your in-house chatbot developer will need to spend time tweaking responses and helping staff get familiarized. Also under consideration is the time your developer and conversation designer will spend improving the chatbot over time. The time required for this will depend on how important the chatbot customer experience is to your business, and what capabilities will be added to the chatbot over time.

Agency development

The average cost for chatbot setup at the agency level can run your business between $500 and $2,500. Unfortunately, the monthly maintenance costs can really add up fast at an average of $50 to $5,000 a month. It’s a very wide range, but you can expect to pay on the higher end of that spectrum the more advanced your chatbot is.

Of course, what you’re getting in exchange for the setup and monthly maintenance fees associated with an agency is more peace of mind. The agency takes care of any and all chatbot-related issues, and they share regular chatbot performance reports. You won’t have to worry if something goes wrong with your chatbot, and you dedicate a developer to launching and maintaining a bot.

Since chatbot agencies live and breathe chatbots, they’re well-equipped to handle advanced requests as well. If you want to make your chatbot more complex in terms of natural language processing (NLP), an agency will have the resources to make that happen faster than an in-house employee might.

How to Calculate Your Chatbot ROI

Now that you have your chatbot of choice in place and understand some of the costs associated with it, it’s time to find out if it’s making the money you hoped it would.

Mantra Labs has put together an easy and effective way to calculate chatbot ROI. They approach the calculation from two perspectives: a one-time development cost and a recurring monthly maintenance cost.

Chatbot ROI during the first month (including the bot installation charges):

ROI = (monthly gains through bot – installation charge – monthly maintenance charge)/(installation charge + monthly maintenance charge)

Chatbot ROI after the first month (excluding the bot installation charges):

ROI = (monthly gains through bot – monthly maintenance charge)/(monthly maintenance charge)

To understand all the pieces of the formula, here’s a brief breakdown of what each piece means:

Gains through bot: The total amount of financial savings you’ve received through your chatbot
Installation charge: The cost of initial chatbot software and development
Maintenance charge: Any recurring monthly costs associated with your chatbot

This chatbot ROI calculation can help your business get a better sense of the financial return you’re getting from your chatbot. If you want to get a more holistic perspective of performance, take a deeper look into the individual marketing chatbot and customer service chatbot use cases.

Marketing chatbot ROI

As we mentioned earlier, the primary goal of a marketing chatbot is customer acquisition. In that sense, they serve as a powerful lead generation tool. The most important KPIs you should put in place to measure performance (which impacts chatbot ROI) are leads generated. Track how many chatbot-generated leads eventually make a purchase over a time period and use that as your financial gains.

Drift’s 2020 State of Conversational Marketing report even found that 55% of companies using a conversational marketing solution (like a chatbot) received more high-quality leads as a result. The more high-quality leads your chatbot brings in, the greater your ROI will be, as those individuals are more likely to make a purchase.

Customer service chatbot ROI

To calculate chatbot ROI for customer service, look into how much time your staff would have had to spend answering questions that your chatbot answered. Calculate how long it would take for live reps to resolve issues and complete tasks that your chatbot did over a period of time. Then you can calculate how much that would have cost your company based on salaries. That’s how much you saved in labor costs.

Chatbot ROI Is More Than a Dollar Value

At its core, chatbot ROI is about how much money your business gets back on its investment. But in reality, there are several different factors that make the investment worthwhile but are hard to quantify. To get a better understanding of how conversational marketing can fuel your business, head over here to find out more.

The post Chatbot ROI: What You Need to Know and Expect appeared first on Alexa Blog.

Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels. But many businesses still want to know if the juice is really worth the squeeze when it comes to chatbots. Is […]
The post Chatbot ROI: What You Need to Know and Expect appeared first on Alexa Blog.Read MoreConversational MarketingAlexa Blog


How An Artisan US Bakery is Using Link Building for SEO Growth

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look at one of the main components of SEO success, which is building a strong link profile by getting more links to our site pages from other domains to rank higher in the search results.

Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery in Miami, Florida in the US. In this episode, we’re going to look at one of the main components of SEO success, which is building a strong link profile by getting more links to our site pages from other domains to rank higher in the search results.Read MoreSEOSemrush blog


Internal linking for SEO: Why and how?

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages and posts more link value than other, less valuable, pages. So using the right internal linking strategy can boost your SEO!

Table of contents

What are internal links?Why are links important to Google?Setting up an internal linking strategyMore on internal linksInternal linking in Yoast SEOEasy internal linking with Yoast SEO PremiumGo link your content

Did you get a red bullet for internal links in Yoast SEO? Jump straight ahead and read how this assessment works in Yoast SEO and how to improve your internal linking.

What are internal links?

An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. Your users use links to navigate through your site and to find the content they want to find. Search engines also use links to navigate your site. They won’t find a page if there are no links to it.

There are several types of internal links. In addition to links on your homepage, menu, post feed, etc, you can also add links within your content. We call those contextual links. Contextual links point your users to interesting and related content. Moreover, they allow search engines to find out what content on your site is related and to determine the value of that content. The more links an important page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.

Internal links vs external links

Every website consists of internal and external links. Internal links connect pages and posts on your own website and external links connect your pages to other websites. In this post, we focus on internal links and what they mean for SEO. If you want to get more external links pointing to your site, see our posts on link building.

Why are links important to Google?

Internal linking is an important factor for Google and other search engines. But why? And where do you start?

As Marieke explains in the video, Google follows links to discover content on websites and to rank this content in the search results. If a post or page gets a lot of links this is a signal to Google that it’s an important or high-value article. This counts for internal as well as external links.

Internal linking is something you control as a site owner. With the right internal links, you’ll guide your visitors and Google to your most important pages. Our internal linking tool can help you by suggesting related posts to link to!

Relationships between content

Google crawls websites by following links, internal and external, using a bot called Googlebot. This bot arrives at the homepage of a website, starts to render the page and follows the first link. By following links Google can work out the relationship between the various pages, posts and other content. This way Google finds out which pages on your site cover similar subject matter.

On top of this post, for example, you’ll see links to the ‘Content SEO’, ‘Internal linking’ and ‘Site structure’ tags. We make sure Google understands that the content on those pages is related to the content of this post by adding these links.

Link value

In addition to understanding the relationship between content, Google divides link value between all links on a web page. Often, the homepage of a website has the greatest link value because it has the most backlinks. That link value will be shared between all the links found on that homepage. The link value passed to the following page will be divided between the links on that page, and so on.

Therefore, your newest blog posts will get more link value if you link to them from the homepage, instead of only on the category page. And Google will find new posts quicker if they’re linked to from the homepage.

When you get the concept that links pass their link value on, you’ll understand that more links to a post mean more value. Because Google deems a page that gets lots of valuable links as more important, you’ll increase the chance of that page ranking. 

Setting up an internal linking strategy

It’s crucial for your site’s SEO to evaluate and improve internal linking strategy on a regular basis. It’s one of the ways to improve the fitness of your website. By adding the right internal links you make sure Google understands:

the relevance of pages; the relationship between pages;and the value of pages.

To set up your internal linking strategy, there are several things to take into account. How you go about it exactly, of course, depends on your site and your goals, but the following steps are a good rule of thumb.

1. Determine the ideal structure for your site

We always advise website owners to imagine their website as a pyramid. On top of it is your homepage, below that there are some sections or categories, and further down there are individual posts and pages (possibly with subcategories in between).

If you do it well, your website’s menu should reflect this structure. In our Ultimate guide to site structure you can read how to create the best site structure for your site.

2. Decide what your most important content is

Then, you should determine what your most important content is. If you’re not sure, please read our article on cornerstone content. In short, it’s your best and most complete content; it’s about the core of your business. It’s the content you want people to find when they’re searching for a topics or products that you specialize in.

Because you want to let Google know that this is your most essential content, you need to add many links to it. There are various spots from where you can link to your cornerstone content. Here, we’ll give the most common options, from your post’s copy to your navigation.

(Psst! Want a hand with setting up your links for your cornerstone content strategy? Try our new Internal linking SEO workout feature in Yoast SEO Premium!)

3. Add contextual links

When you’ve written various articles about a certain topic you should link them with each other. This will show Google – and users! – that those articles are topically related. You can link directly from sentences in your copy or add links at the end of your post.

Moreover, you want to show Google which of those articles is your cornerstone: your most complete article on this topic. To do so, you have to add a link to the cornerstone in all of the articles on this topic. And don’t forget to link back from the cornerstone to the individual posts.

Contextual linking: an example

On our blog, there’s a cornerstone content article called ‘The ultimate guide to keyword research’. We want this post to rank for all related search queries about [keyword research] in Google search results.

So we’ve added links from other relevant articles, such as ‘7 keyword research mistakes to avoid‘, ‘ What is keyword research‘ or ‘Focus on long tail keywords‘ to the main article. And we link back from the main article to these posts. In doing so, Google will understand that the ultimate guide contains most information about [keyword research]. So in the end, Google will rank the ultimate guide above the other, shorter posts about keyword research.

4. Link hierarchical pages

If you have hierarchical pages on your website, link parent pages to its child pages and vice versa. Also, don’t forget to link sibling pages to each other. On a well-organised site these pages should be related and linking them like this will make perfect sense.

Read all about linking parent and child pages for SEO.

5. Consider adding a related post section

There are many plugins and modules that add complete related posts sections to your posts. If you use one, we recommend testing whether the related posts actually are related posts. If you’re not sure, linking to posts manually is probably best. That’s what we do on – we select a related post manually (or with a little help from our internal linking tool – more on that later) and place a link to that post at the bottom of the article.

Michiel explains this in detail in this post about linking to related posts.

6. Try adding navigational links

Besides linking from topically-related posts and pages, it’s possible to make your cornerstone content more authoritative by adding links to it from the homepage or the top navigation. You should do this with the posts and pages that are most important to your business. This will give these posts or pages a lot of link value and makes them stronger in Google’s eyes.

7. Add links to your taxonomies

Taxonomies, like categories and tags, help you organize your site and help users and Google to understand what your content is about. If you have a blog it could be beneficial to add internal links to the taxonomies the post belongs to. Adding links to the category and tags helps Google to understand the structure of your blog and helps visitors to more easily navigate to related posts.

8. Consider adding links to popular or recent posts

The last option to mention is creating internal links to the most popular or newest posts on your website. Preferably create these sections in the sidebar or the footer of your website to have them appear on all pages and posts.

As link value passes to these most popular/recent posts from many different pages and posts they really get a boost. Besides that, the posts will be easier for visitors to access, which will increase traffic – and more traffic is a positive sign to Google.

More on internal links

Nofollow links

You also probably have links that aren’t important for SEO on your website. If you have a login link for your clients on the homepage, for example, you don’t want to leak link value to your login page – that page doesn’t need to rank high in the search results.

You used to be able to prevent losing link value to unimportant links by giving them a nofollow tag. A nofollow tag asks Google not to follow the link: so no link value is lost. Now you might think: “I’m going to nofollow less important links to give the most important links more link value.” While this worked in the past, Google has become smarter. Now it seems that the link value for those nofollow links doesn’t automatically flow to the other links on the page. The nofollow link will be counted as a link and the link value for that link will be lost. Therefore it makes more sense to have fewer links on a page instead of nofollowing some of the links.

Note that adding a nofollow tag doesn’t mean that those target pages can’t be found in Google’s search results. If you don’t want pages or posts to show up in the search results you should give them a noindex tag as well. The noindex tag means that Google shouldn’t render the page and shouldn’t give the content a place in the Google index to show up in the search results.

Read more: Why noindex a page or nofollow a link? »

Anchor texts

Once you have decided which links should be on a page and which pages should get link value, it’s important to use the right anchor text. The anchor text is the clickable text that visitors see. For example, the anchor text of the two internal links in the example below are ‘link schemes’ and ‘paid links’:

You can see the anchor text containing the link in this image.

If you over-optimize anchor text you might hurt your website. And by over-optimizing, we mean keyword stuffing. Previously, you could give all anchor texts the same keyword and Google made your website rank higher for that keyword. Nowadays, Google is smart enough to understand that the content around the anchor text says more about the relevancy of a keyword than the anchor text itself. So make sure the anchor text looks natural in your copy: it’s fine to use keywords but don’t add the exact same keywords to every link’s anchor text. 

Keep reading: The context of internal links »

Internal linking in Yoast SEO

The free version of Yoast SEO includes several checks and features to help you improve your internal linking.

On a post level, the Yoast plugin helps make sure you give internal links some thought. In the plugin’s metabox, the internal link assessment of Yoast SEO checks whether you’ve created links to other pages on your own website in your text. It also checks if these links are followed or nofollowed.

To get a green bullet for this check, add contextual internal links to relevant content on your site.

Text link counter

If you have Yoast SEO installed, you’ll also get a handy tool in your post overview, called the text link counter. This tool counts the internal links in a post and the internal links pointing to a post. This visualizes which posts should receive more links. This will all help you work purposely on your site structure.

Easy internal linking with Yoast SEO Premium

The internal linking workout

Getting your internal links back in shape is important because that helps you rank with the content you want to rank. That’s why we’ve introduced the internal linking workout in Yoast SEO Premium. You can use this workout to improve your internal linking based on the cornerstone approach we discussed earlier. In six easy steps, you can work on improving your site structure by learning where to find your cornerstones, how many links they have at the moment, and how to add links pointing to these important posts.

Screenshot of the first step in the internal linking workout in Yoast SEO Premium

When you have our Premium plugin, you can find this internal linking workout in the backend of your WordPress website. Just go to SEO in your left side menu, and select the menu item ‘Workouts’. This will take you to a page where you can find this workout. Of course, we’ll add other SEO workouts as we go along, which you’ll also find here when they’re released!

Go Premium and unlock this feature!

Unlock our internal linking features and get free access to all of our SEO courses with Yoast SEO Premium:

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

Related posts suggestions

Another feature in Yoast SEO Premium is the internal linking suggestion tool, which helps you to find related posts to link to. When you’re writing a post, you can immediately link to a related post by dragging the link into the editor. You’ll see the suggestions in the Yoast SEO sidebar on the right-hand side of your screen:

Child and sibling block

In the WordPress block editor, you can also easily link child and sibling pages with Yoast SEO premium. If you want to make sure you link all child and sibling pages, just select the sibling or subpages block, add it to your post, and you’re done. Of course, this only works for hierarchical post types.

Orphaned content filter

To make it even easier to find posts that aren’t linked to, Yoast SEO Premium has the orphaned content filter. This feature allows you to see which posts and pages aren’t linked to at all, by other posts and pages on your website. Using the filter, finding important posts that need more inbound internal links is a piece of cake!

Go link your content

Without links, your content can’t rank! With a solid internal linking strategy, you can show which content is related and which of your articles are most informative and valuable. If you follow the guidelines in this post both Google and your users will understand your site better, which will, in turn, increase your chance of ranking.

Read on: Site structure: the ultimate guide »

What is anchor text?What is link building?How to improve your link text: 4 practical tipsHow many (internal) links on a page?How to use the Yoast SEO internal linking tool

The post Internal linking for SEO: Why and how? appeared first on Yoast.

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal links also connect your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to give the most important pages
The post Internal linking for SEO: Why and how? appeared first on Yoast.Read MoreContent SEO, Internal linking, Site StructureYoast


A Step-by-Step Strategy for B2B Pillar Pages

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.Read MoreThe Moz Blog


Steal Our SEO Specialist Job Description Template

Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked 15 SEO hiring managers—both agency and client-side—to see if these

Read more ›

Sounds like someone you’re trying to hire? We’ve got your back. We scoured popular hiring portals like LinkedIn and Indeed for commonalities in SEO Specialist job descriptions. Then we asked 15 SEO hiring managers—both agency and client-side—to see if these…Read more ›Read MoreGeneral SEOSEO Blog by Ahrefs


SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave.

Watch the June 2021 SEO news webinar

In this post, we’ll discuss the highlights of our June SEO news webinar. If you’d rather just (re)watch the webinar, you can find the video below.

Pro tip: Don’t forget to register for our webinar about headless CMS on the 20th of July, 2021. We hope to see you there!

The latest Google news

Google makes various kinds of updates. They release hundreds of small updates all the time, quite often several in a day, there’s a constant minor flux. Then there are also big named updates, which overhaul the whole ecosystem. These are usually a combination of big improvements to their machine learning capabilities and enhancements in how they’re quantifying quality. And they usually don’t happen that often — but in June there have been a lot of changes.

Core updates

In the last month, Google rolled out two core updates. The good news? Indications suggest these updates are mainly focused on refining how they detect spam and prevent it from turning up in search engines at scale. So as long as you’re not trying to spam people, you don’t need to worry.

Danny Sullivan, Public Liaison for Search at Google, recently shared an article explaining how Google updates search to improve your search results. In it, he outlines an analogy: let’s say in 2015 you wrote a list of the best 100 movies. You might revisit that list in 2021, and that list will change. Not because any of the movies got worse, but because there are new movies, and our interpretation of older movies has changed, and maybe some that we missed have come to the forefront. And that’s exactly how Google’s broad core updates work. They’re just kind of re-evaluating what makes the best search result, and your ranking can rise or fall. Not because you did anything wrong, but because the stuff around you changes and new possibilities emerge.

The takeaway remains the same: Have a great website. Keep improving it. Help your users and maybe you’ll be higher in the next evaluation. The answer to ‘how do I rank better’ is by being the best result.

Google’s Page experience update has started (slowly)

The Page experience will incorporate Core Web Vitals scores into the core ranking algorithm. In case you missed them when they first arrived, Core Web Vitals measure user experience, and they focus on a lot on speed. This update been delayed a few times already, but the Page experience update has now officially started and the rollout should be complete by the end of August 2021.

Although page speed measurements will become a new ranking signal in this update, the resulting ranking changes are expected to be subtle, making the difference only in ‘tie-breaker’ situations. So if your page is very slow and your competitors’ pages are less slow, you might find that’s one of the things that contributes to you falling behind. And conversely, if your pages are very, very fast and the rest of your competitors’ aren’t, you might get a leap ahead, so it’s worth looking at that.

While this is a gradual process that they’re incorporating, it’s it’s not going to become any less important. So if you haven’t started looking at your Core Web Vitals already, definitely now is the time.

More ways to show what your business offers on Google

Google is now providing more features for businesses to show what they offer. Ultimately this could turn Google into a kind of business directory. Is it a coincidence that Thumbtack — “helping homeowners instantly book the right skilled professionals from plumbers and painters to landscapers and contractors” — was recently valued at a staggering $3.2 billion? Is this a market Google wants to be a part of? It certainly can look that way.

Lots of smart SEO’s, including Greg Gifford who is big in local SEO, have been saying for years that you need to start thinking of your Google My Business profile in the same way you think about your homepage. This is the first place where people encounter your business, and maybe make decisions based on images, reviews or opening times.

Google are bringing more and more of that kind of utility content, like reference information, into these profiles. There are new tools here that you can fill out beyond just categories and images. Plus — you’ll see very few businesses taking advantage of it, but there’s a feature they call ‘posts’ where you can post mini-updates, like a blog post or a tweet on your Google My Business profile, which turns up in the search content. So you can say things like “we’ve got a special offer on at the moment” or “sorry we’re currently closed because of COVID”. That’s really topical and engaging and can have a huge impact.

Some of the things you can do using the new Google My Business features.

If you’re running a local business that has opening hours and products or services, really invest more time in managing this information. It’s only going to get richer, only going to get more sophisticated. We talked previously about Google adding more metrics to quantify business impact. There’s loads going on here, so if you are a local business then this is definitely the place to start optimizing for everything now.

PageSpeed scores updated in Lighthouse 8.0

Okay, so Google has updated PageSpeed. We’ve talked about Core Web Vitals metrics and that Google are now using those as a ranking factor. The fact is, the Core Web Vital metrics aren’t a fixed thing; they change and evolve over time. They’re being constantly improved, so measuring the speed of a page is quite complex, technically. And as an idea, what does speed mean anyway? That’s something we’ve talked about before.

All of these things are a work-in-progress. Version 8.0 of Lighthouse, the kit which powers all of this, has just come out and it changes some of the measures themselves, it changes how some of the things are measured, and it changes the relative importance of some of those things. So everybody’s scores have just changed and some will get better and some will get worse.

It’s the same situation as Google’s broad core algorithm updates. They made a list. Time passed. They’ve made a new list with some new criteria, and this new list is different. So what do you do about this, as an SEO? You need to think about speed and performance as something you constantly work on all the time and constantly evaluate, and you need processes to do that.

Google expands its shopping integrations

So last time we announced Google Shopping integrations in Shopify and we discussed that they’ll probably do this for more payment services. Lo and behold, within a few days they did. This is really big. You can see in the image just how seamless this is:

Search, select and purchase products straight from search with Google Shopping

This is somebody searching for a product, finding a product result on Google, selecting it, getting a modal where they choose how and where they buy it from, and then buying it directly through Google via Shop Pay — all without ever visiting the vendor website.

You could see Google as your storefront, and increasingly people will search and convert in Google without ever getting to your site. Your site is still really important: your site is where your marketing and content and storytelling lives. It’s your database, our source of truth. It’s your central hub. But where people interact with that sort of thing and that content might be somewhere else entirely, like Google or social media.

You have to really be making sure that your websites feed this process, that you’re compliant and compatible. Because if your competitors are in this space? Then while you’re trying to get these users to get to your website, you probably already missed the boat, and they probably already bought the thing. So it’s really important to be on top of these formats. If you’re using WooCommerce, it’s powered by Google Merchant Center. If you’re in retailing, go get an account. It’s really, really important to make sure that you’re tying into that.

Pro tip: Get the Yoast WooCommerce SEO plugin and easily integrate your data in Google Merchant Center using our Schema output.

While this is all exciting and new, it will probably be some time before shopping in this way becomes normal. But in the long term, maybe we need to stop thinking about SEO as a conversion channel and something with a direct ROI, and think about it more as a brand channel. A channel where we’re influencing what people see and how they think, which in turn influences how they buy later down the stream.

Author info featured in search results

Once upon a time, Google gave us new markup and code which we could use to communicate about the author of a given article. For example: this is John Smith who wrote these articles, and here is his image, and here is his biography. The whole SEO industry got very, very excited, because that meant we could do things like quantify expertise and tie together authors across multiple sites.

However, it seemed that Google had changed their minds when they backtracked and took the markup and code away again. But now a form of it is back! Now when you’re searching specifically in the news reporting space, they’re really prominently shining a spotlight on journalists’ info. Who is the author who wrote this article? What other stuff have they written across multiple sources and when?

You might have heard us talk before about how important these concepts of expertise, authority, and trust (EAT) will be. This is more evidence that suggests that Google is seriously looking at this. They really want to understand: was this article written by an expert? Is that expert trustworthy? What’s their background? What’s their expertise? Where did they go to university? They can take that and use it to surface that and and demonstrate the content is trustworthy. This is really impactful.

New guide to http status codes, network issues and DNS errors

Google published an HTTP status code guide this month, which was surprisingly specific! It’s nice, and a bit out of character — usually they’re a bit vague about what happens if Googlebot hits a 302 that redirects to a 404, and so on. We know that’s bad, but it would be quite helpful to understand specifically what happens behind the scenes so that you can diagnose and debug and understand. And that’s what this does. It goes into a huge amount of detail on things like ‘we will follow ten 301s, but if they’re on your robots.txt we’ll only follow five‘ — that kind of level of detail.

You should never really need to know any of this. But if you do have problems with calling or indexing, or GSC is showing an error, this is a good resource to understand why.

FAQ results limited to 2 per page

If you haven’t already played with it, we have an FAQ block in the Yoast plugin which allows you to output a set of FAQs on your page. Behind the scenes we output a whole bunch of structured data and Schema which may make you eligible for Google’s FAQ rich results.

Of course the SEO industry went overboard, making every page an FAQ page with ’30 questions about buying our products’. It was a little bit spammy. So Google has told everyone to snap out of it and calm down. From now on they will allow a maximum two answers from your FAQ list in the search results. These will be prioritized based on keyword matches.

So it’s really worth thinking through: Does this page have questions about it? Are they specific to certain keywords and phrases, and can I phrase them in a way that is quite specific and helpful to users? This hasn’t killed FAQs — it’s made it more competitive and more important that you really have real answers to questions. It’s worth looking at.

If you’re interested in structured data and FAQs, check out this post from Brodie Clark. He takes a closer look at when and how Google allows FAQs in the the search results.

WordPress news

WordPress 5.8 beta release

With WordPress 5.8 pencilled in for release on 20 July, we got a first taste of it in the beta version that came out this month. The newest version of WordPress will make Full Site Editing (FSE) a more practical possibility, thanks to the ongoing transition towards a block-based system. A directory of Pattern Blocks is also being developed, which should make it quicker and easier to create reusable block-based layout elements (once we get used to it). WordPress is looking for contributions to the WordPress Pattern Block directory. Want to help? Find out more here.

WordPress 5.8 beta 1 release

Aside from preparing for a new world of block-based editing, there seem to be lots of nice little tweaks in this release, too. Things like tracking, shopping, image treatments and bug fixes. Plus — and this is quite a big deal — WordPress will now offer WebP image support! More on that below.

WebP image support

WebP is a really nice image format that offers lossless and lossy compression, with file sizes at least 25% smaller than jpeg or png images. It’s a better, faster, smaller image format which has been around for a while, but has had some support challenges. It is now landing formally in WordPress, which means you’ll be able to replace all of your slow, chunky images with faster WebPs.

Other internet news

A new search engine called Brave

Brave has launched a new search engine. Built by Google alumni and other smart people, the Brave search engine make a statement with its ad-free alternate model search engine. When it comes to Google, privacy is a concern. Google’s ad-based monetization model is a concern. Google’s geopolitical influence is a concern. There are hugely complicated debates and legal cases happening that are trying to get to the bottom of issues like these. That’s likely to take decades, and who knows what the outcome will be?

Crispy fried chicken recipe results in Brave search

While Brave makes a statement by offering this alternative, they’ll probably still struggle to pull any significant number of users away from Google. After all, Bing tried with all the power of Microsoft and hasn’t made much progress. And besides, Google has a whole network of products that continually reinforce each other, feeding data and user behavior back to Google. It’s almost impossible to see how a new search engine can compete with all of that. Still, competition is healthy and we hope that Brave will be around for a while.

The free HTML editor scam

A (hilarious) linking scam was uncovered this month. Someone put out a free HTML editor to be used in other people’s projects, which would then inject links into their website. You can read the original story here if you’re interested. After having a good laugh, there are two really interesting tech lessons to be learned. One is to make sure you look at and double-check the tech you’re using, and the tools. If you’re embedding third party stuff, have some due diligence.

The other lesson is to really remember that in SEO, links are still a form of currency. Every link you give or every link that you take is a form of vote, or has commercial value. And there are a lot of people who are building products and tools, and commenting on blog posts and tweeting and hacking sites, all with the intent of getting links, so just keep that in the back of your mind. Remember that anywhere that you see a link, there’s value associated with that.

Yoast news

In June’s releases: we added full readability and word form support for Czech in Yoast SEO 16.4, introduced new social appearance templates in Yoast SEO 16.5, and we’ve just released our brand new Internal linking workout: the cornerstone approach in Yoast SEO 16.6!

Social appearance templates

Now by default we will use just the title of your blog post as the title when sharing your posts to Facebook and Twitter instead of the SEO title, which had your site name attached to it in most cases. If you prefer a different title, you can set your own default template using the social appearance templates. You might want to make your social titles different anyway. You might want the way you share your content in search results to be different to social media. It’s a different type of audience, different types of messaging you might want to do. So we’ve added more options to help you control that.

The Internal linking workout — helping you to rank with the content you really want to rank!

We’re super proud of this one, and hopefully it’s the first of a whole series of workouts we have planned! We’ve been talking about SEO fitness, the idea doing SEO is something that you can’t just do once and then forget. You need to work on this all the time and and this workout will actually help you go through the process. It’ll guide you step by step in telling you what to do and how to improve your your site.

This particular workout focuses on improving your cornerstone content and the links towards your cornerstone content. If you have Yoast SEO premium, go check it out. If you don’t, go get Yoast SEO premium and then check it out! It’s really awesome, and more workouts will be coming over the next releases. We are really happy with this and we’d love to hear your feedback about it too.

Go Premium and get SEO fit!

Unlock the Internal linking SEO workout and our social appearance templates with Yoast SEO Premium:

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

The post SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more appeared first on Yoast.

It’s been a busy month for SEO news! We’ve had lots of Google updates and the start of the Page experience rollout. Plus loads of new Google Business and Shopping features — is Google the new high street? Finally, don’t miss our first look at WordPress 5.8, and a brand new search engine called Brave.
The post SEO news in June 2021: Google updates, WordPress 5.8 beta, and loads more appeared first on Yoast.Read MoreeCommerce SEO, Google algorithm, Local SEO, SEO and WordPress news, Site Speed, Technical SEO, WooCommerce, WordPressYoast