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How an SEO Agency Helped a Bakery Client Find Blog Topics to Drive High-Intent Traffic

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting topics for Edelweiss bakery to help them attract more of their target audience.

If you’re wondering if your business really needs a blog, or you’re unsure how to get started, keep reading. We’ll show you how our partner agency found engaging, potentially high-converting topics for Edelweiss bakery to help them attract more of their target audience.Read MoreContent MarketingSemrush blog

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Why you should stop using tags

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how tags work and why using way too many can severely damage your rankings. After that, I’ll tell you how they should be used (because they’re not bad altogether). Finally, I’ll give you some tips on how to clean up your site if you’ve accidentally used too many tags.

What happens on your WordPress site when you add a tag?

Tags should be used to categorize your posts. To make it easier to find a certain article in the big pile of posts you’ve written. Tags in WordPress are like categories. Be aware that with every one you add, WordPress will create a new page: a tag page. All articles that have the same tag, will be bundled there.

So for every tag that you add in WordPress, you’re adding a new page to your site. And the content on this page is often very thin. It only contains a link to the articles you’ve used the tag for. At Yoast, we regularly encounter sites that have thousands of tag pages and only hundreds of blog posts.

What happens to your rankings if you add too many tags?

Every tag you add inevitably leads to an extra page Google needs to crawl through. That’ll make crawling through your website more difficult. And, to make matters worse, every tag leads to a thin content page. A page Google really dislikes. If you have more tags than posts, you’ll have more ‘bad and thin content pages’ than you have high-quality content. And Google hates thin content. Sites with a lot of thin content don’t rank well. Thus: if you’re using too many tags, your rankings will drop.

How should you use tags on your website?

Think of your tags as a closet and think of your posts as pieces of clothing. Of course, you understand you can put your clothes in a closet. That makes sense. It’ll clean up your room. It does not make sense to add more closets to your room than the number of pieces of clothing you own. You’ll end up with empty closets that take up a lot of room. You should never have empty closets. So, if you have around 90 posts, limit the number of tags to about 30. Try to keep your tag to post-ratio under 1:3.

I understand why you want to use tags differently for Instagram. On Instagram, they’re used to search through Instagram posts. They’re used to search through your Instagram posts, but also to search through the posts of the billions of other users on Instagram. It makes sense to add more of these kinds of tags because you’re adding your post to a group of other posts about a certain tag. Tags on your website, however, are only used within your website. It does not make sense to use those tags as you use them on Instagram. In fact, if you use tags like that, your posts will be harder to find on Google.

But what about my internal search?

Some people use tags to make sure that people can find their posts via the internal search of their site. That kind of makes sense, as the native internal search engine of WordPress is not that good. Solving that problem via tags is not the answer though. You should make sure to set up a good internal site search. Please set up an improved internal site search with Algolia in Yoast SEO Premium. It’ll give you great internal search functionality, without getting on Google’s bad side by creating a bunch of thin content.

What to do if you’ve added too many tags

If you have added a lot of tags to your website, you’ll need to get rid of these pages. The best thing is to delete and redirect these tag pages to something useful. If there’s only one blog post in a certain tag, you could just redirect it to that blog post. That will greatly reduce the number of tag pages. If you have a big site with lots of tags, this will be a lot of work. But you really need to clean it up in order to keep ranking (or start ranking). Delete and redirect those tag pages. At Yoast, we’re currently working on a new workout that helps you clean up your tag pages. This will help you clean up your site and optimize your site structure. Check out our current workouts to get an idea of what they can do for you.

Read more: How to optimize your categories and tags for Google »

The post Why you should stop using tags appeared first on Yoast.

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how
The post Why you should stop using tags appeared first on Yoast.Read MoreSite StructureYoast

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What is SEO? An explanation for beginners

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing website. Great! Now what? One of the ways to get (and keep) people on your website is with SEO. Chances are you’ve already encountered this term somewhere. But what does it actually entail? In this post, we’ll explain what SEO is and how you can get started!

What is SEO?

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts.

Google’s search result page for the term ‘neptune planet’

In the image above, we see the first few results when someone searches for the keyphrase ‘Neptune planet’. In this case, Wikipedia is the first result and this means that their page on Neptune ranks #1 on this search term. The idea behind SEO is that when you optimize your page to become the best result, you can climb those rankings and become one of the first results that people see. Which will get you more clicks and traffic to your site!

Although this example only shows us organic results, this isn’t always the case. Depending on the search term someone uses, there can also be some ads at the top, or a rich result, or a few products by Google Shopping. There are a lot of different possibilities, and what Google shows can also depend on what it knows about the searcher (the country they live in, for example).

Google’s algorithm

How high each result ranks is determined by Google’s algorithm. And although parts of Google’s algorithm remain secret, years of experience in SEO have given us insight into the most important ranking factors. These ranking factors can be divided into two categories:

On-page SEO factors

The ranking of your pages is partly determined by on-page factors. On-page SEO factors are all the things on your website that you have a direct influence on. These factors include technical aspects (e.g. the quality of your code and site speed) and content-related aspects, like the structure of your website or the quality of the copy on your website. These are all crucial on-page SEO factors that you can work on.

Off-page SEO factors

In addition to on-page SEO factors, your rankings are also determined by a few off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities that happen off of your own website. Although not impossible, these off-page SEO factors can be more difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.

Another off-page factor that plays a role in SEO is your competition relating to the niche of your particular business. In some niches, it is much harder to rank than in others. The competitiveness of your market therefore also has a major influence on your chances of ranking.

Holistic SEO

At Yoast, we practice ‘holistic SEO‘. With holistic SEO, your primary goal is to build and maintain the best possible website. You don’t try to fool Google but invest your time and effort in a sustainable long-term strategy. Working on improving your pages and having a high-quality website will improve your chances of ranking. Because Google wants to offer its users the best results to their search query and the best results are the ones that have great content, but are also user-friendly, fast, and easily accessible.

Ranking well in search engines like Google asks for an extensive SEO strategy focused on every aspect of your website and its marketing. The technical side, the user experience (UX), the content on your website: all need to be top-notch. To keep ranking well in Google, you should develop – what we call – a holistic SEO approach.

How can we help you get started?

At Yoast, our mission is to make SEO accessible for everyone. That’s why we have a few plugins that can help you with that, like our popular Yoast SEO plugin. We have a free and premium version of this plugin. One of the main advantages is that it helps you create high-ranking content. Our free SEO and readability analysis gives you detailed suggestions to create copy humans and search engines enjoy!

The premium version of our plugin will help you get to that next level and optimize your content for synonyms and related keywords and boost your site structure with our internal linking suggestions. You’ll also get access to all of our SEO courses, where you can learn vital SEO skills that you will be able to apply immediately!

Go Premium and get access to all our features!

Premium comes with lots of features and free access to our SEO courses!

Get Yoast SEO Premium Only $89 USD (ex VAT) for 1 site

Conclusion

SEO is the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. At Yoast, we believe that holistic SEO is the best way to rank your pages because you focus on optimizing every aspect of your site.

Don’t use any black-hat SEO tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO, with your user in mind, and you will benefit in the long run. Read more on how to rank high in Google or if you use WordPress, make sure to check out our ultimate guide on SEO in WordPress:

Read more: The ultimate guide to WordPress SEO »

The post What is SEO? An explanation for beginners appeared first on Yoast.

The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing
The post What is SEO? An explanation for beginners appeared first on Yoast.Read MoreGoogle algorithm, Holistic SEO, SEO BasicsYoast

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What’s Wrong with Your Social Media Ads (and How to Fix It)

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.

Social media has become a premier place for advertising to your audiences. Discover how to create the best ad campaign for any social media platform.Read MoreSocial MediaSemrush blog

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Lighthouse 8.3.0 Update

We’ve upgraded GTmetrix to Lighthouse 8.3.0 – read on for changes that come with this release.   Lighthouse 8.3.0 Moving from Lighthouse 7.4.0 to 8.3.0 saw a few notable changes, primarily the re-weighting of Performance scores.   Performance Score Re-weighted The Performance score is compromised of 6 individual metrics that were weighted and combined to […]We’ve upgraded GTmetrix to Lighthouse 8.3.0 – read on for changes that come with this release.   Lighthouse 8.3.0 Moving from Lighthouse 7.4.0 to 8.3.0 saw a few notable changes, primarily the re-weighting of Performance scores.   Performance Score Re-weighted The Performance score is compromised of 6 individual metrics that were weighted and combined toRead MoreChangesGTmetrix

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Demand Generation 101: 5 Strategies That Work

We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a free version of our premium tool. In this guide, you’ll

Read more ›

We currently rank #1 for this term (and many others) with our free backlink checker: This helps to generate demand for our products because our free backlink checker is a free version of our premium tool. In this guide, you’ll…Read more ›Read MoreGeneral MarketingSEO Blog by Ahrefs

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What is search intent and why is it important for SEO?

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing people to buy your stuff, subscribing to your newsletter, or even coming back to your website, you should take search intent into account. In this post, we’ll tell you what search intent is and how you can optimize your content for search intent.

What is search intent?

Search intent (or user intent, audience intent) is the term used to describe the purpose of an online search. It’s the reason why someone conducts a specific search. After all, everyone who does an online search is hoping to find something. But is someone looking for an answer to a question they have? Are they looking to visit a specific website? Or, are they searching online because they want to buy something? Many of these types of searches are part of the user journey online, but oftentimes they represent different stages.

Over the years, Google has worked hard to improve its algorithm to be able to determine people’s search intent. Google wants to rank pages that best fit the search term someone is using, as well as the search intent behind the search query. That’s why you need to make sure that your post or page fits the search intent of your audience.

4 types of search intent

There are a few distinct types of search intent. We’ll go into the four most commonly used ones:

1. Informational intent

Let’s start with informational intent. Lots of searches on the internet are done by people looking for information. This could be information about the weather, information about educating children, information about SEO, you name it. People with an informational intent have a specific question or want to know more about a certain topic.

Google’s search results for the term ‘Tomato sauce’

You should be aware that Google’s understanding of intent goes much further than simply showing results that give information about a specific term. It knows, for instance, that people looking for [tomato sauce] are most likely looking for recipes, not for the sauce’s culinary history. It understands that most people typing in [Mercury] are looking for the planet, not the element. Google even understands that for some search terms, like [how to build a bird feeder], it’s handy to include videos and images.

2. Navigational intent

The second type of search intent is called navigational intent. People with this intent want to visit a specific website. For example, people who search for [Facebook] online are usually on their way to the Facebook website. So you want to make sure that your website can be found when someone searches for your company’s name online.

Google’s search results for the term ‘Yoast’

Keep in mind that ranking high for a navigational term is mainly beneficial if your site is the site people are looking for. A few years ago, we had a Google Analytics plugin and we ranked pretty well for the term [Google Analytics]. But that didn’t drive any traffic to our site. People searching for [Google Analytics] specifically were looking for the Google Analytics website and were often not interested in our plugin.

3. Transactional intent

The third type of search intent is transactional intent. Lots of people buy stuff online and browse the web to find the best purchase. People are searching with transactional intent when their purpose is to buy something at that moment. Often that means that they already know exactly what they want to buy and just want to get to that product page right away.

Google’s search results for the term ‘IKEA ps 2014 lamp’

4. Commercial investigation

Some people have the intention to buy in the (near) future and use the web to do their research. What washing machine would be best? Which SEO plugin is the most helpful? These people also have transactional intent but need some more time and convincing. These types of search intents are usually called commercial investigating intents.

Google’s search results for the term ‘best washing machines 2021’

Keyword intent

The words people use in their search queries give us insight into user intent. This also works the other way around. By formulating keywords with intent-specific words you can increase your chances of being seen by people with matching search intent.

What do we mean by intent-specific words? Well, keywords with transactional intent will often contain words like:

buydealdiscountproduct names

To give another example, informational searches can (but don’t necessarily have to) contain words like:

informationhow tobest way towhy

How to optimize your content for search intent

Why are we telling you all of this? Because you want to make sure that a landing page fits the search intent of your audience. If people are looking for information, you don’t want to show them a product page. At least, not immediately. You’ll probably scare them away. But if someone wants to buy your product and lands on one of your lengthier blog posts, you might lose them. In this case, you want to lead them to your shop and the right product page.

Optimizing your product pages for commercially driven keywords is a good idea. For instance, if you sell dog vitamins, you could optimize a product (category) page for the search term [buy dog vitamins]. Perhaps you also have an article about administering vitamins. You could optimize that article for the search term [how to give vitamins to my dog] and aim it at people with informational intent.

Research your audience’s search intent

Sometimes it can be quite hard to determine the search intent of a query. And perhaps different users that use the same search term will have a (slightly) different user intent. Luckily, there is a direct source to look at if you want to know which intent fits your keywords best: the search results pages. Find out how you can use the results pages to create great content that’s intent-based.

If you want to know more about the search intent of your audience, another way is to ask them. You could make a short survey, containing questions about what people are searching for and make that survey pop up when people visit your website. That’ll probably give you some valuable insights into your audience and their intent. Do make sure not to be too intrusive with these kinds of pop ups as this can hurt the user experience on your website.

Conclusion

It’s crucial to ensure that the content you’re writing fits both the terms people are searching for, as well as the search intent of your audience. Make sure your post or page is informational when people are looking for information. Be the first result when someone searches for your company name. Provide content that helps people make an informed decision when they’re still investigating their options. But lead people to your sales pages if they are looking to buy one of your products.

Read more: Keyword research: the ultimate guide »

The post What is search intent and why is it important for SEO? appeared first on Yoast.

SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to optimize your content for the right words. However, to increase your chances of ranking, convincing
The post What is search intent and why is it important for SEO? appeared first on Yoast.Read MoreContent SEO, Keyword research, SEO Basics, SEO copywritingYoast

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Using Majestic Link Graph to Visualize New Opportunities for Backlink Outreach (Webinar)

Majestic Ambassador Bill Hartzer joins Brooke Sikora from Inseev Interactive to see how to use Majestic to find new backlink opportunities.

The post Using Majestic Link Graph to Visualize New Opportunities for Backlink Outreach (Webinar) appeared first on Majestic Blog.

Majestic Ambassador Bill Hartzer joins Brooke Sikora from Inseev Interactive to see how to use Majestic to find new backlink opportunities.
The post Using Majestic Link Graph to Visualize New Opportunities for Backlink Outreach (Webinar) appeared first on Majestic Blog.Read MoreTraining, bill hartzer, Link Building, link graph, SEOMajestic Blog

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Comparing Bing vs. Google with Semrush

Get our quantifiable, data-driven comparison and analysis of Google vs. Bing, created using Semrush’s Market Explorer and Traffic Analytics tools.

Get our quantifiable, data-driven comparison and analysis of Google vs. Bing, created using Semrush’s Market Explorer and Traffic Analytics tools.Read MoreSEOSemrush blog

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Why focus on long-tail keywords?

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

Book: The Long Tail

While preparing this blog post, Joost encouraged me to read The Long Tail by Chris Anderson. This book discusses the emergence of markets (especially, markets on the internet) with unlimited supplies. Chris Anderson discovered that the true shape of demand, not filtered by the economics of scarcity shows a very long tail. This means that demand exists for virtually every niche, although this demand can become very small.

An example could be a jukebox with 10.000 songs. A very small number of songs are played very regularly, while a large number of songs are played very few times. However, research shows that virtually all songs (about 98 %) are played at some point. The demand for these songs (that are large in number) is very small, but it does exist. Almost every song will be played at some point. With the emergence of the internet, possible target audiences became quite large, even if the product is only wanted by a very small percentage of the people. The wideness of the internet makes your niche product profitable and the ranking on long-tail keywords important.

Looking for keyphrase suggestions? When you’ve set a focus keyword in Yoast SEO, you can now click on ‘Get related keyphrases’ and our SEMrush integration will help you find high-performing keyphrases!

A long-tail keyword strategy can really help you out when there’s a lot of competition in your market. Or a lot of competition for the main keywords you want to rank for. That being said, most companies or blogs can benefit from this strategy as it helps you attract visitors with a very specific search intent. Here, I’ll explain what long-tail keywords are and how an understanding of your mission and product can help you set up a long-tail keyword strategy.

What are long-tail keywords?

Long-tail keywords are more specific and less common than other keywords. They focus more on a niche. The term long-tail keyword comes from the book The Long Tail by Chris Anderson (see aside). In this book, Chris Anderson shows that there’s a market for virtually any product. And although this market is really, really small in some cases, the vastness of the internet makes your niche product or blog post profitable nonetheless.

One head theme

Most blogs have one main topic – this is called the head term, or main keyword. For example, mom blogs are usually about family life and food blogs are about eating, restaurants, or recipes. Our blog at Yoast is all about SEO. We even named it SEO blog. So, all of our blog posts are about SEO or SEO related topics.

The main topic or theme of your blog or site is the number one keyword (or keyphrase) you want people to find you for. In our case, that keyword is obviously SEO. Someone with a food blog about homemade Italian food, will probably want to be found on the search term [homemade Italian food]. Making that search term the number one keyphrase of their blog.

Lots of tail topics

However, you can’t optimize all blog posts for the same term [homemade Italian food]. Even if all the blog posts you write are about homemade Italian food. Instead, you should write a whole number of blog posts about all kinds of long-tail variants of your main keyword. In the example of the food blog, you could write about all kinds of delicious things: homemade Italian pasta, homemade Italian salads, homemade Italian pie.

Your blog posts could even be more long tail. You could write about homemade Italian spaghetti bolognese, homemade Italian lasagna, homemade Italian spaghetti carbonara and so on. You will find all of these long-tail keywords when you do proper keyword research. If you come up with a lot of very long focus keywords, you can use the keyphrase length check in our plugin to see whether they’re too long.

Head keywords are less specific and can be very competitive. Meanwhile, long tail keywords are more specific and less competitive.

Read more: What are long-tail keywords? »

Examples of long tail keywords

As you can see in the examples below, a long-tail keyword doesn’t need to have a specific length, and it doesn’t need to include your head keyword. That being said, long-tail keywords often contain around 3 – 5 words, and in many cases they do include the head keyword too.

Head keywordLong tail keywordsNikeNike Air Max One
Nike sustainability policy
vintage Nike shoesDigital marketingHow digital marketing works
Digital marketing user journey
B2B digital marketing servicesWedding suppliesWedding flower arrangements
Matching wedding and bridesmaid dresses
Wedding stationery supplies

Link from the tail to the head!

If you optimize your blog post for different long-tail variants, you should link from these blog posts to your more ‘head’ category pages and from these category pages to your most awesome pages: your cornerstone content. Remember: always link from the tail to your head! That way, you show Google what your site structure looks like and which of your pages is most important. Make sure your most amazing pages rank high in Google! Read more about how to do this in our post on internal linking for SEO.

Why focus on long-tail keywords?

It’s much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer (and more specific) your search terms are, the easier it is to rank for the term. Because of the vastness of the internet, it is easier to find your audience for your particular niche. Focusing on a group of long-tail keywords can result in a great deal of traffic altogether.

Another benefit of focusing on long-tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

Let’s say I’m looking for a new board game to have some family fun with my kids. I start my search with the term [board games]. After some searching, I quickly discover that I want a board game that’s both suitable for kids and has an educational element to it. My search continues, but now I use the terms [educational board games for kids]. Or when I know I’ll be in Amsterdam this week, I could even make it a local search term: [where to buy educational board games for kids in Amsterdam]. These are both long-tail keywords. Using these keywords, I will find new results that more closely resemble my search intent. The chances of me buying a board game have largely increased by this more specific search.

How to find long tail keywords for your site

First of all, if you want to sell something, you should simply have a good product. And you should be well aware of what your product or website can offer your audience. What makes your product or blog special? If you know and understand this, it will be much easier to make your audience like and buy your stuff. So take some time to think about the uniqueness of your product or blog and write that down.

So, why is your mission important?

Perhaps you sell furniture. You offer unique pieces, made with recycled materials and that have a low impact on the environment. Offering quality furniture that helps people reduce their own impact on the environment could be the uniqueness of your service. This is your mission, your niche, this is what you have to offer your audience. Do make sure you write down your mission in words that are used and understood by your audience.

Keep reading: How to write a mission statement for your site »

Competitiveness of the market

In some markets, it’s really hard to rank. Some markets are just highly competitive, with large companies dominating the search results. These companies have a very large budget to spend on marketing in general and SEO specifically. Ranking in these markets is hard. You will be unable to compete on a small budget in a market like the furniture industry using search terms such as [quality furniture].

However, if you have your mission clear, you should be able to define what makes your product or website stand out from this market. You should be able to find your niche. And you should use YOUR mission in order to start ranking! Taking my example of furniture made with recycled materials would mean that you should focus on the less competitive term [furniture recycled material]. Again, use words that your target audience uses (and avoid difficult terms).

Use your mission to define long-tail keywords

Your mission, in which you make crystal clear what the awesomeness of your product, site or blog is, should be central in choosing the long-tail keywords you want to rank for. The terms you used to describe your mission can be nicely used to focus on in your SEO strategy. These words should be central in the long-tail keywords you aim your website to rank for.

With your mission written down, you’ve already completed the first step of your keyword research. The next step is creating a list of keywords. Try to get into the heads of your audience. What will these people be looking for? What search terms will they use when it comes to your product or site? Thinking of your main topic and head keywords will probably be quite easy, but finding your long-tail keywords may be a bit more challenging. Our plugin can help you with that!

Yoast SEO offers you suggestions for keyphrases related to your focus keyword. This tool is designed to help you use related keyphrases to strengthen your text, but can also be used to help you find those long-tail keywords. When you’re writing a post or page focused on one of the keywords you’ve already thought of, simply click the ‘Get related keyphrases’ button under your focus keyphrase-field. You’ll get a list of suggested related keyphrases that your audience uses, which can also be suitable long-tail keywords:

The example above shows keyphrases related to the focus keyword [furniture recycled materials]. As you can see, the tool suggests related and more specific keyphrases that are actually being used by people searching online. It also shows you the search volume and search trend in the country of your choice. Quite a nifty tool right? So have a look at how the related keyphrase feature works!

The next step: awesome content

I hope this article has shown you the incredible potential of long-tail keywords. People using the terms of your mission and finding your website will be relatively small in volume, but these people do have the highest chances to buy your product or to become regular visitors. So making your website rank for a specific term can be quite profitable, but do make sure that this specific term closely resembles the product you’re selling to avoid disappointment.

You’ve already defined your mission, so let’s keep the momentum going! We still have some work to do before we can start with my favorite part of SEO: SEO copywriting. Before you start typing away at your awesome blog posts, make sure to check out the rest of the steps in our ultimate guide to keyword research:

Read on: Keyword research: the ultimate guide »

The post Why focus on long-tail keywords? appeared first on Yoast.

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic
The post Why focus on long-tail keywords? appeared first on Yoast.Read MoreContent SEO, Internal linking, Keyword research, SEO copywriting, Site StructureYoast