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The Beginner’s Guide to Account-Based Marketing (ABM)

This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads are poorly qualified. Account-based marketing (ABM) aims to fix that by tightly

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This leads to a common paradox—marketing can hit its goals by bringing in a high volume of leads, but sales can’t hit its goals because those same leads are poorly qualified. Account-based marketing (ABM) aims to fix that by tightly…Read more ›Read MoreGeneral MarketingSEO Blog by Ahrefs

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