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What Is Gated Content: Lead Gen Hero or Marketing Villain

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with. In this (un)gated content playbook, we’ll explore these conundrums and help you decide if it should become part of your tactical toolkit.

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. But deciding whether to use it is not straightforward. There is often confusion around what gated content is exactly and which content should be gated. There are also some tricky pros and cons for you to contend with. In this (un)gated content playbook, we’ll explore these conundrums and help you decide if it should become part of your tactical toolkit.Read MoreContent TypesSemrush blog

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